JOB Surf — Summer 2026 Scorecard

Manager Goals — TBR

Turtle Bay Summer 2026 KPIs

2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days

June

July

August

Total

Revenue2025: $747,895

$251,265

of $276,700

$25,435 to goal

End of June goal $276,700 · $25,435 to go

$/Labor Hour (avg)

$188

avg goal $222/hr

−$34 vs goal

Media % (avg)2025: 42%

51.6%

avg goal 55%

−3.4pp vs goal

Retail Sales2025: $23,775

$5,398

of $10,420

$5,022 to goal

End of June goal $10,420 · $5,022 to go

# of Reviews2025: 178

of 75

27 to goal

End of June goal 75 · 27 to go

Pax / Session (avg)

2.67

avg goal 2.75

−0.08 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

7 DDD days · 2 W1 + 1 W2 + 1 W3 + 3 W5 · $700 earned

June goal

$276,700

Actual so far

$251,265

Remaining

$25,435

Pace

Cumulative: 90.8%

Revenue

$226,700

of $232,071 pace

↓ $5,371 behind pace

End of July goal $276,700 · $50,000 to go

$/Labor Hour (avg)

$191

avg goal $222/hr

−$31 vs goal

Media % (avg)

49.5%

avg goal 55%

−5.5pp vs goal

Retail Sales

$6,190

of $7,470 pace

↓ $1,280 behind pace

End of July goal $8,906 · $2,716 to go

# of Reviews

of 63 pace

↓ 20 behind pace

End of July goal 75 · 32 to go

Pax / Session (avg)

2.55

avg goal 2.75

−0.20 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

5 DDD days · 2 W5 + 2 W6 + 1 W8 · $500 earned

Revenue

—

goal $217,000

No data yet

$/Labor Hour (avg)

—

avg goal $210/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

—

goal $8,015

No data yet

# of Reviews

—

goal 50

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue2025: $747,895 1X Std

$477,966

of $777,700

$299,734 remaining

$/Labor Hour (avg)goal: $218 avg .5X Std

$190

avg goal $218/hr

−$28 vs goal

Media % (avg)2025: 42% $500 Split

50.5%

avg goal 55%

−4.5pp vs goal

Retail Sales2025: $23,775 $500 Split

$11,588

of $27,341

$15,753 remaining

# of Reviews2025: 178 $500 Split

of 200

109 remaining

Pax / Session (avg) $500 Split

2.60

avg goal 2.75

−0.15 vs goal

#DDD2025: 24 days $100/Day

days ≥ $10,000/day

$1,200 earned so far

Summer goal

$777,700

Actual to date

$477,966

Remaining

$299,734

Vs 2025

Cumulative: 61.5%

Instructor Performance

TBR Instructor Performance

24 instructors · Instr avg: 2.40 sess/day · 13 hit 2.5 target · PicThrive: 31 sales · $4,194

July · Jun 28 – Jul 25

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Dane Fisher	19	61	3.00
Chris Beck	13	44	3.00
Ford Thomas	9	28	3.00
Ethan Rich	2	8	3.00
Yann Ribeiro Lauletta	1	3	3.00
Ethan Adams	20	59	2.95
Christopher Taloa	16	47	2.94
Samson Stebbins	18	48	2.67
Kaiano Costa	6	16	2.67
Scott Clelland	20	52	2.60
Nikoa Gazzola	17	44	2.59
Seth Knappe	18	46	2.56
Arthur Oliveira	11	28	2.55
Below target
Gavin Klein	11	27	2.45
Chapin Miller-Maes	6	14	2.33
Isaac Jaffurs	6	14	2.33
Shadi Bayoumi	14	29	2.07
Kanoa Nakoa	10	20	2.00
Laken Maharaj	5	10	2.00
Hugo Aguilar	6	11	1.83
Haven Hodel	8	14	1.75
August Ankenbrandt	3	5	1.67
Steve Harris	2	3	1.50
Fred Mayo	4	5	1.25
Team avg	—	636	2.40

Instructor	Total grat.	Sessions	$/session
Dane Fisher	$2,522	61	$41
Samson Stebbins	$2,170	48	$45
Ethan Adams	$2,159	59	$37
Nikoa Gazzola	$1,966	44	$45
Chris Beck	$1,904	44	$43
Seth Knappe	$1,242	46	$27
Christopher Taloa	$1,172	47	$25
Shadi Bayoumi	$1,138	29	$39
Scott Clelland	$1,124	52	$22
Ford Thomas	$1,080	28	$39
Gavin Klein	$996	27	$37
Arthur Oliveira	$845	28	$30
Kanoa Nakoa	$635	20	$32
Isaac Jaffurs	$530	14	$38
Kaiano Costa	$485	16	$30
Hugo Aguilar	$337	11	$31
Chapin Miller-Maes	$335	14	$24
Laken Maharaj	$335	10	$34
Ethan Rich	$321	8	$40
Haven Hodel	$275	14	$20
Fred Mayo	$170	5	$34
August Ankenbrandt	$120	5	$24
Steve Harris	$65	3	$22
Yann Ribeiro Lauletta	$40	3	$13

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Retail orders	Total tips	Sess
Dane Fisher	3.00	81	48.7%	14	5	$2,522	61
Nikoa Gazzola	2.59	62	40.3%	2	4	$1,966	44
Arthur Oliveira	2.55	42	53.8%	7	2	$845	28
Chris Beck	3.00	56	41.5%	4	3	$1,904	44
Scott Clelland	2.60	66	56.7%	4	1	$1,124	52
Ethan Adams	2.95	71	44.3%	2	2.2	$2,159	59
Samson Stebbins	2.67	72	42.7%	7	0	$2,170	48
Christopher Taloa	2.94	70	45.9%	0	2	$1,172	47
Shadi Bayoumi	2.07	49	62.9%	2	1	$1,138	29
Seth Knappe	2.56	57	35.9%	1	2	$1,242	46
Gavin Klein	2.45	38	61.8%	0	1	$996	27
Kanoa Nakoa	2.00	25	56.0%	3	1	$635	20
Laken Maharaj	2.00	18	71.4%	1	1	$335	10
Ford Thomas	3.00	28	50.0%	0	1.5	$1,080	28
Chapin Miller-Maes	2.33	15	60.0%	0	1.5	$335	14
Haven Hodel	1.75	16	44.0%	1	2	$275	14
Kaiano Costa	2.67	21	29.4%	0	2.5	$485	16
August Ankenbrandt	1.67	8	75.0%	0	0	$120	5
Fred Mayo	1.25	9	50.0%	0	1	$170	5
Steve Harris	1.50	2	66.7%	0	0	$65	3
Ethan Rich	3.00	9	50.0%	0	0	$321	8
Isaac Jaffurs	2.33	22	29.4%	0	0	$530	14
Yann Ribeiro Lauletta	3.00	3	33.3%	0	0	$40	3
Hugo Aguilar	1.83	17	20.0%	0	0	$337	11

Google Reviews — New this week

Google Reviews — TBR

91 reviews · May 31–Jul 25, 2026

5.0

2,248 reviews

People mentioned

Chris T

1 review

great instructor family friendly confident

August

1 review

great instructor family friendly kids

Ethan A

1 review

amazing family of 5

Chris Beck

4 reviews

got up first wavetricksconfidencegreat with kids

Dane Fisher

4 reviews

paddleboardgreat crewchill & patient

Arthur Oliveira

2 reviews

amazing instructionmemorable

Fred Mayo

1 review

learned a ton

Scott Clelland

1 review

skilledpatientfamily

Shadi Bayoumi

1 review

great surfing

Ford Thomas

1 review

kindtowed everyone out

Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school

JW Sparks

Really wonderful experience! Dane and Lakin were incredible! They made the experience safe, fun and super memorable. We all caught great waves and had a complete blast. Highly recommend

Sadie Sitake

Dane and kanoa did a great job! They’re the best!!

Joshua Zalvan

Sam and Dane were awesome today 🙏🙏. 10/10 experience would definitely come back

Kathryn Perry

Great intro to surf for the kiddos. Our instructor Nikoa was enthusiastic and held the kids attention!

Justina Ramoškaitė

Excellent and professional surf coaches. If group lesson times don’t work, ask about a private lesson for two. It’s not that much more expensive, and you can pick a time that works (or ask to go to a more advanced beach). Special shoutout to Scotty who made us feel extremely safe in the water. He even hooked his foot onto the board and paddled us deeper into the ocean to catch waves, which was clutch. Truly full-service.

Manager Goals — Waikiki

Waikiki Summer 2026 KPIs

2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days

June

July

August

Total

Revenue2025: $382,090

$123,612

of $141,781

$18,169 to goal

End of June goal $141,781 · $18,169 to go

$/Labor Hour (avg)

$99

avg goal $96/hr

+$3 vs goal

Media % (avg)2025: 32%

57.2%

avg goal 40%

+17.2pp vs goal

Retail Sales2025: $55,688

$10,916

of $19,781

$8,865 to goal

End of June goal $19,781 · $8,865 to go

# of Reviews2025: 242

112

of 100

goal met · +12

End of June goal 100 · goal met · +12

Bike Rentals (avg)

2.07

avg goal 2.17/day

−0.10 vs goal · 58 rentals (16 W1 + 16 W2 + 10 W3 + 16 W4)

#DDD2025: 21 days

days ≥ $5,500/day

1 DDD day · $100 earned

June goal

$141,781

Actual so far

$123,612

Remaining

$18,169

Pace

Cumulative: 87.2%

Revenue

$126,212

of $119,935 pace

↑ ahead of pace · +$6,277

End of July goal $143,000 · $16,788 to go

$/Labor Hour (avg)

$120

avg goal $106/hr

+$14 vs goal

Media % (avg)

37.0%

avg goal 40%

−3.0pp vs goal

Retail Sales

$10,749

of $17,334 pace

↓ $6,585 behind pace

End of July goal $20,667 · $9,918 to go

# of Reviews

113

of 84 pace

↑ ahead of pace · +29

End of July goal 100 · goal met · +13

Bike Rentals (avg)

2.46

avg goal 2.17/day

+0.29/day vs goal · 69 rentals (27 W5 + 8 W6 + 19 W7 + 15 W8)

#DDD2025: 21 days

days ≥ $5,500/day

9 DDD days · 2 W5 + 3 W6 + 2 W7 + 2 W8 · $900 earned

Revenue

—

goal $133,000

No data yet

$/Labor Hour (avg)

—

avg goal $150/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

—

goal $23,589

No data yet

# of Reviews

—

goal 75

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue2025: $382,090 1X Std

$249,824

of $462,038

$212,214 remaining

$/Labor Hour (avg)goal: $117 avg .5X Std

$109

avg goal $117/hr

−$8 vs goal

Media % (avg)2025: 32% $500 Split

47.1%

avg goal 40%

+7.1pp vs goal

Retail Sales2025: $55,688 $500 Split

$21,665

of $64,038

$42,373 remaining

# of Reviews2025: 242 $500 Split

225

of 300

75 remaining

Bike Rentals (avg) $500 Split

2.27

avg goal 2.17/day

+0.10/day vs goal · 127 rentals (58 Jun + 27 W5 + 8 W6 + 19 W7 + 15 W8)

#DDD2025: 21 days $100/Day

days ≥ $5,500/day

10 DDD days · $1,000 earned

Summer goal

$462,038

Actual to date

$249,824

Remaining

$212,214

Vs 2025

Cumulative: 54.1%

Waikiki Instructor Performance

12 instructors · Instr avg: 1.73 sess/day · 1 hit 2.5 target · PicThrive: 16 sales · $1,420

July · Jun 28 – Jul 25

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Tessa Tallent	4	11	2.75
Below target
Elijah A.	20	42	2.10
Javen Hill	17	33	1.94
Rush Li	12	23	1.92
Tyler Petersohn	14	26	1.86
Jameson Town	9	16	1.78
Caesar Llorente	7	12	1.71
Noah Javellana	17	27	1.59
Melony	11	17	1.55
Brandon Matsumura	6	8	1.33
Quinn	11	14	1.27
Seth Beahm	2	2	1.00
Team avg	—	231	1.73

Instructor	Total grat.	Sessions	$/session
Gratuity not reported for Waikiki

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Total tips	Sess
Jameson Town	1.78	31	54.5%	7	$0	16
Javen Hill	1.94	56	46.9%	8	$0	33
Melony	1.55	33	42.9%	8	$0	17
Elijah A.	2.10	56	39.6%	7	$0	42
Noah Javellana	1.59	47	36.4%	8	$0	27
Brandon Matsumura	1.33	13	21.4%	10	$0	8
Caesar Llorente	1.71	11	42.9%	4	$0	12
Tyler Petersohn	1.86	49	22.7%	7	$0	26
Quinn	1.27	26	25.0%	6	$0	14
Tessa Tallent	2.75	17	33.3%	1	$0	11
Rush Li	1.92	40	30.0%	3	$0	23
Seth Beahm	1.00	0	0.0%	0	$0	2

Google Reviews — New this week

Google Reviews — Waikiki

225 reviews · May 31–Jul 25, 2026

4.9

1,887 reviews

People mentioned

Laa

5 reviews

amazingpatientfriendly

Noah Javellana

4 reviews

great instructorguides you through

Melony

2 reviews

incrediblepatient

Kai Kennedy

2 reviews

incredibleencouraging

Elijah A.

2 reviews

incrediblepatient

Selah Snowden

2 reviews

amazingfun

Dakota Gifford

1 review

patientencouraging

Tyler Petersohn

1 review

friendlychill

Caesar ⚠️

3 reviews

not in payroll/FH

Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment

⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.

Rose J

It was my first surfing experience. Tessa, Quinn and Tyler made it very easy! I took a group lesson, and they still made sure everyone in the group caught waves. I would definitely take another lesson. Thank you! (JOB School of Surf)

Kim Ulmer Langston

Elijah, Jameson and javen are the freaking best!!! (JOB School of Surf)

Joseph Langston

Absolutely the best. Elijah, Ashley, Brandon took great care of us and I would recommend to anyone. Amazing customer service and we'll definitely be back! (Beach Candy)

Manager Goals — Wailea

Wailea Summer 2026 KPIs

2025: $170,029 rev · 2 reviews · 1 DDD day

June

July

August

Total

Revenue2025: $170,029

$103,865

of $105,500

$1,635 to goal

End of June goal $105,500 · $1,635 to go

$/Labor Hour (avg)

$156

avg goal $128/hr

+$28 vs goal

Media % (avg)

59.9%

avg goal 50%

+9.9pp vs goal

Retail Sales

$4,578

of $5,500

$922 to goal

End of June goal $5,500 · $922 to go

# of Reviews2025: 2

of 33

8 to goal

End of June goal 33 · 8 to go

Tour Guests (avg)

3.75

avg goal 8/day

−4.25/day vs goal

#DDD2025: 1 day

days ≥ $6,000/day

3 days ≥ $6k this period

June goal

$105,500

Actual so far

$103,865

Remaining

$1,635

Pace

Cumulative: 98.5%

Revenue

$111,813

of $104,839 pace

↑ ahead of pace · +$6,974

End of July goal $125,000 · $13,187 to go

$/Labor Hour (avg)

$186

avg goal $160/hr

+$26 vs goal

Media % (avg)

56.9%

avg goal 50%

+6.9pp vs goal

Retail Sales

$6,078

of $5,032 pace

↑ ahead of pace · +$1,046

End of July goal $6,000 · goal met · +$78

# of Reviews

of 29 pace

↑ ahead of pace · +20

End of July goal 34 · goal met · +15

Tour Guests (avg)

4.43

avg goal 8/day

−3.57/day vs goal · 124 guests (44 W5 + 30 W6 + 23 W7 + 27 W8)

#DDD2025: 1 day

days ≥ $6,000/day

5 days ≥ $6k this period · 1 W6 + 1 W7 + 3 W8

Revenue

—

goal $105,500

No data yet

$/Labor Hour (avg)

—

avg goal $128/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

—

goal $5,300

No data yet

# of Reviews

—

goal 33

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue2025: $170,029 1X Std

$215,677

of $341,800

$126,123 remaining

$/Labor Hour (avg)goal: $139 avg .5X Std

$172

avg goal $139/hr

+$33 vs goal

Media % (avg) $500 Split

58.2%

avg goal 50%

+8.2pp vs goal

Retail Sales $500 Split

$10,656

of $16,800

$6,144 remaining

# of Reviews2025: 2 $500 Split

of 100

26 remaining

Tour Guests (avg) $500 Split

4.09

avg goal 8/day

−3.91/day vs goal · 229 guests (105 Jun + 44 W5 + 30 W6 + 23 W7 + 27 W8)

#DDD2025: 1 day $100/Day

days ≥ $6,000/day

8 days ≥ $6k

Summer goal

$341,800

Actual to date

$215,677

Remaining

$126,123

Vs 2025

Cumulative: 63.1%

Wailea Instructor Performance

15 instructors · Instr avg: 1.56 sess/day · 3 hit 2.0 target · PicThrive: 6 sales · $910

July · Jun 28 – Jul 25

Instructor	Days	Sessions	Per day
At or above target (2.0/day)
Cash Kalama	7	15	2.14
Reef Toscano	16	32	2.00
Elijah Welch	3	6	2.00
Below target
La'Au Naluai	14	24	1.71
Graye Smith	9	15	1.67
Wyatt Hartman	6	10	1.67
Austin Kalama	3	5	1.67
Faith Lennox	8	13	1.62
Gabriel Lopes	13	21	1.62
Chase Burnes	9	14	1.56
Cooper Leuffgen	9	13	1.44
Rex Ang	11	15	1.36
Jake Ahrnsbrak	12	12	1.00
Maui Waves	3	3	1.00
Miki Przeciechowski	2	2	1.00
Team avg	—	200	1.56

Instructor	Total grat.	Sessions	$/session
Reef Toscano	$515	32	$16
Gabriel Lopes	$483	21	$23
La\'Au Naluai	$482	0	$0
Cooper Leuffgen	$409	13	$31
Chase Burnes	$370	14	$26
Faith Lennox	$307	13	$24
Cash Kalama	$295	15	$20
La'Au Naluai	$235	24	$10
Rex Ang	$225	15	$15
Graye Smith	$220	15	$15
Jake Ahrnsbrak	$112	12	$9
Elijah Welch	$60	6	$10
Miki Przeciechowski	$50	2	$25
Wyatt Hartman	$50	10	$5
Austin Kalama	$40	5	$8
Maui Waves	$0	3	$0

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Total tips	Sess
Reef Toscano	2.00	62	52.6%	18	$515	32
Graye Smith	1.67	14	65.0%	8	$220	15
Cooper Leuffgen	1.44	18	64.7%	6	$409	13
Gabriel Lopes	1.62	29	70.0%	5	$483	21
La'Au Naluai	1.71	40	47.2%	8	$235	24
Wyatt Hartman	1.67	12	75.0%	3	$50	10
Rex Ang	1.36	28	61.9%	4	$225	15
Chase Burnes	1.56	12	66.7%	3	$370	14
Faith Lennox	1.62	10	50.0%	5	$307	13
Cash Kalama	2.14	20	52.2%	2	$295	15
Miki Przeciechowski	1.00	6	33.3%	2	$50	2
Austin Kalama	1.67	2	20.0%	4	$40	5
Maui Waves	1.00	5	40.0%	0	$0	3
Elijah Welch	2.00	5	33.3%	0	$60	6
Jake Ahrnsbrak	1.00	40	—	0	$112	12

Google Reviews — New this week

Google Reviews — Wailea

74 reviews · May 31–Jul 25, 2026

5.0

16 reviews

People mentioned

Chase

4 reviews

phenomenalknowledgeablepatientgreat instructor

Reef

4 reviews

amazingpatienthighly recommend

Christian

4 reviews

friendlygreat conversation

Austin

2 reviews

friendlywelcoming

Jake

1 review

awesomepatientencouraging

Brodie

1 review

knowledgeablepatientsnorkel tour

La'au / Laau

2 reviews

amazinghighly recommend

Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos

Travis

Great experience. Worth every penny!! The entire staff were great. Reef, La’au and Kaja were fantastic. Very patient, friendly, and fun.

Nathan Campbell

The best experience we have had in Maui. Cooper, Lau’a, and Faith were amazing. They made sure we had the best time!! Thank you guys.

Karla Dominguez

My daughter had the best time ever surfing. Her instructor Reef was very attentive, knowledgeable, and never left her side and made it her first time experience a great one, will definitely be back.

Rebecca McAlpine

Grey and Rex were super fun and helpful. We all caught some good waves and everyone went home happy. Thank you 😊

charlotte villa

Reef and Gabriel were wonderful instructors, and I had such a fun time surfing for the first time!