JOB Surf — Summer 2026 Scorecard

Manager Goals — TBR

Turtle Bay Summer 2026 KPIs

2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days

June

July

August

Total

Revenue2025: $747,895

$251,265

of $276,700

$25,435 to goal

End of June goal $276,700 · $25,435 to go

$/Labor Hour (avg)

$184

avg goal $222/hr

−$38 vs goal

Media % (avg)2025: 42%

51.6%

avg goal 55%

−3.4pp vs goal

Retail Sales2025: $23,775

$5,398

of $10,420

$5,022 to goal

End of June goal $10,420 · $5,022 to go

# of Reviews2025: 178

of 75

27 to goal

End of June goal 75 · 27 to go

Pax / Session (avg)

2.67

avg goal 2.75

−0.08 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

7 DDD days · 2 W1 + 1 W2 + 1 W3 + 3 W5 · $700 earned

June goal

$276,700

Actual so far

$251,265

Remaining

$25,435

Pace

Cumulative: 90.8%

Revenue

$169,595

of $169,590 pace

↑ ahead of pace · +$5

End of July goal $276,700 · $107,105 to go

$/Labor Hour (avg)

$182

avg goal $222/hr

−$40 vs goal

Media % (avg)

50.1%

avg goal 55%

−4.9pp vs goal

Retail Sales

$5,005

of $5,459 pace

↓ $454 behind pace

End of July goal $8,906 · $3,901 to go

# of Reviews

of 46 pace

↓ 15 behind pace

End of July goal 75 · 44 to go

Pax / Session (avg)

2.62

avg goal 2.75

−0.13 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

4 DDD days · 2 W5 + 2 W6 · $400 earned

Revenue

—

goal $217,000

No data yet

$/Labor Hour (avg)

—

avg goal $210/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

—

goal $8,015

No data yet

# of Reviews

—

goal 50

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue2025: $747,895 1X Std

$420,861

of $777,700

$356,839 remaining

$/Labor Hour (avg)goal: $218 avg .5X Std

$183

avg goal $218/hr

−$35 vs goal

Media % (avg)2025: 42% $500 Split

50.9%

avg goal 55%

−4.1pp vs goal

Retail Sales2025: $23,775 $500 Split

$10,403

of $27,341

$16,938 remaining

# of Reviews2025: 178 $500 Split

of 200

121 remaining

Pax / Session (avg) $500 Split

2.65

avg goal 2.75

−0.10 vs goal

#DDD2025: 24 days $100/Day

days ≥ $10,000/day

$1,100 earned so far

Summer goal

$777,700

Actual to date

$420,861

Remaining

$356,839

Vs 2025

Cumulative: 54.1%

Instructor Performance

TBR Instructor Performance

24 instructors · Instr avg: 2.49 sess/day · 15 hit 2.5 target · PicThrive: 23 sales · $3,202

July · Jun 28 – Jul 18

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Ethan Adams	15	49	3.00
Dane Fisher	14	47	3.00
Chris Beck	13	44	3.00
Christopher Taloa	12	36	3.00
Ford Thomas	7	24	3.00
Kaiano Costa	3	10	3.00
Ethan Rich	2	8	3.00
Yann Ribeiro Lauletta	1	3	3.00
Nikoa Gazzola	14	40	2.86
Scott Clelland	15	42	2.80
Samson Stebbins	13	36	2.77
Isaac Jaffurs	4	11	2.75
Seth Knappe	15	40	2.67
Gavin Klein	9	24	2.67
Arthur Oliveira	11	28	2.55
Below target
Chapin Miller-Maes	5	12	2.40
Laken Maharaj	3	7	2.33
Shadi Bayoumi	10	22	2.20
Hugo Aguilar	4	8	2.00
Haven Hodel	7	13	1.86
Kanoa Nakoa	7	13	1.86
August Ankenbrandt	2	3	1.50
Steve Harris	2	3	1.50
Fred Mayo	2	2	1.00
Team avg	—	525	2.49

Instructor	Total grat.	Sessions	$/session
Chris Beck	$1,904	44	$43
Samson Stebbins	$1,617	36	$45
Nikoa Gazzola	$1,581	40	$40
Ethan Adams	$1,528	49	$31
Dane Fisher	$1,526	47	$32
Seth Knappe	$1,097	40	$27
Arthur Oliveira	$845	28	$30
Christopher Taloa	$837	36	$23
Gavin Klein	$781	24	$33
Shadi Bayoumi	$767	22	$35
Scott Clelland	$665	42	$16
Ford Thomas	$635	24	$26
Kanoa Nakoa	$465	13	$36
Ethan Rich	$321	8	$40
Kaiano Costa	$285	10	$28
Isaac Jaffurs	$255	11	$23
Chapin Miller-Maes	$235	12	$20
Haven Hodel	$225	13	$17
Hugo Aguilar	$222	8	$28
Laken Maharaj	$180	7	$26
Fred Mayo	$110	2	$55
August Ankenbrandt	$70	3	$23
Steve Harris	$65	3	$22
Yann Ribeiro Lauletta	$40	3	$13

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Retail orders	Total tips	Sess
Dane Fisher	3.00	59	47.5%	6	3	$1,526	47
Arthur Oliveira	2.55	42	53.8%	7	2	$845	28
Chris Beck	3.00	56	41.5%	4	3	$1,904	44
Nikoa Gazzola	2.86	54	40.4%	1	3	$1,581	40
Ethan Adams	3.00	55	47.1%	2	2.2	$1,528	49
Scott Clelland	2.80	51	56.6%	3	1	$665	42
Samson Stebbins	2.77	53	45.5%	6	0	$1,617	36
Christopher Taloa	3.00	52	50.0%	0	2	$837	36
Haven Hodel	1.86	14	50.0%	1	2	$225	13
Shadi Bayoumi	2.20	37	56.0%	2	0	$767	22
Gavin Klein	2.67	32	57.1%	0	1	$781	24
Ford Thomas	3.00	21	57.6%	0	1.5	$635	24
Kanoa Nakoa	1.86	15	66.7%	1	1	$465	13
Chapin Miller-Maes	2.40	11	68.8%	0	1.5	$235	12
Seth Knappe	2.67	48	37.7%	1	0	$1,097	40
August Ankenbrandt	1.50	5	83.3%	0	0	$70	3
Laken Maharaj	2.33	13	60.0%	0	0	$180	7
Kaiano Costa	3.00	11	30.0%	0	1	$285	10
Steve Harris	1.50	2	66.7%	0	0	$65	3
Fred Mayo	1.00	3	60.0%	0	0	$110	2
Ethan Rich	3.00	9	50.0%	0	0	$321	8
Isaac Jaffurs	2.75	15	33.3%	0	0	$255	11
Hugo Aguilar	2.00	12	30.0%	0	0	$222	8
Yann Ribeiro Lauletta	3.00	3	33.3%	0	0	$40	3

Google Reviews — New this week

Google Reviews — TBR

79 reviews · May 31–Jul 18, 2026

5.0

2,248 reviews

People mentioned

Chris T

1 review

great instructor family friendly confident

August

1 review

great instructor family friendly kids

Ethan A

1 review

amazing family of 5

Chris Beck

4 reviews

got up first wavetricksconfidencegreat with kids

Dane Fisher

4 reviews

paddleboardgreat crewchill & patient

Arthur Oliveira

2 reviews

amazing instructionmemorable

Fred Mayo

1 review

learned a ton

Scott Clelland

1 review

skilledpatientfamily

Shadi Bayoumi

1 review

great surfing

Ford Thomas

1 review

kindtowed everyone out

Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school

Bridget Cole

Kanoa is so great and gave my 10 year old the best lessons! He got up first try. K took the time to make him feel confident and safe. He loved it so much we booked a repeat lesson for the following day. Kanoa came in on his day off which was above and beyond. The whole program is really well run — impressed by their efficiency, enthusiasm and ability to get everyone surfing. An experience of a lifetime. Worth every penny!

Adam Dockstader

Truly legendary experience. I had never surfed before and Nikoa G. in particular took me from immediately falling to riding waves in the first day. Came back for a second and he took us out, no BS, to maximize our time together. 10/10 made the trip

Hannelore MacDonald

We had so much fun in our surfing lesson with Shadi and Dane. It was four of us and three of our first time out there. Thanks to the careful instruction we caught the first wave each! Mahalo Shadi and Dane!!

Emily Forbell

Had two really good lessons with Arthur and Scottie who were very helpful and patient. Summer at the reception was also amazing and super encouraging and sweet!

Brent Bunner

If you are thinking about booking a lesson with the Jamie O'Brien Surf Experience, stop thinking and just do it! Scott and the entire crew were absolutely phenomenal — the perfect mix of high energy, expert knowledge and pure aloha spirit. They make you feel completely safe and confident. The highlight of our trip, hands down!

Manager Goals — Waikiki

Waikiki Summer 2026 KPIs

2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days

June

July

August

Total

Revenue2025: $382,090

$123,612

of $141,781

$18,169 to goal

End of June goal $141,781 · $18,169 to go

$/Labor Hour (avg)

$89

avg goal $96/hr

−$7 vs goal

Media % (avg)2025: 32%

57.2%

avg goal 40%

+17.2pp vs goal

Retail Sales2025: $55,688

$10,916

of $19,781

$8,865 to goal

End of June goal $19,781 · $8,865 to go

# of Reviews2025: 242

112

of 100

goal met · +12

End of June goal 100 · goal met · +12

Bike Rentals (avg)

2.07

avg goal 2.17/day

−0.10 vs goal · 58 rentals (16 W1 + 16 W2 + 10 W3 + 16 W4)

#DDD2025: 21 days

days ≥ $5,500/day

1 DDD day · $100 earned

June goal

$141,781

Actual so far

$123,612

Remaining

$18,169

Pace

Cumulative: 87.2%

Revenue

$94,602

of $87,645 pace

↑ ahead of pace · +$6,957

End of July goal $143,000 · $48,398 to go

$/Labor Hour (avg)

$111

avg goal $106/hr

+$5 vs goal

Media % (avg)

38.3%

avg goal 40%

−1.7pp vs goal

Retail Sales

$8,536

of $12,667 pace

↓ $4,131 behind pace

End of July goal $20,667 · $12,131 to go

# of Reviews

of 61 pace

↑ ahead of pace · +32

End of July goal 100 · 7 to go

Bike Rentals (avg)

2.57

avg goal 2.17/day

+0.40/day vs goal · 54 rentals (27 W5 + 8 W6 + 19 W7)

#DDD2025: 21 days

days ≥ $5,500/day

7 DDD days · 2 W5 + 3 W6 + 2 W7 · $700 earned

Revenue

—

goal $133,000

No data yet

$/Labor Hour (avg)

—

avg goal $150/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

—

goal $23,589

No data yet

# of Reviews

—

goal 75

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue2025: $382,090 1X Std

$218,214

of $462,038

$243,824 remaining

$/Labor Hour (avg)goal: $117 avg .5X Std

$99

avg goal $117/hr

−$18 vs goal

Media % (avg)2025: 32% $500 Split

49.1%

avg goal 40%

+9.1pp vs goal

Retail Sales2025: $55,688 $500 Split

$19,452

of $64,038

$44,586 remaining

# of Reviews2025: 242 $500 Split

205

of 300

95 remaining

Bike Rentals (avg) $500 Split

2.29

avg goal 2.17/day

+0.12/day vs goal · 112 rentals (58 Jun + 27 W5 + 8 W6 + 19 W7)

#DDD2025: 21 days $100/Day

days ≥ $5,500/day

8 DDD days · $800 earned

Summer goal

$462,038

Actual to date

$218,214

Remaining

$243,824

Vs 2025

Cumulative: 47.2%

Waikiki Instructor Performance

12 instructors · Instr avg: 1.73 sess/day · 1 hit 2.5 target · PicThrive: 14 sales · $1,280

July · Jun 28 – Jul 18

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Tessa Tallent	3	8	2.67
Below target
Javen Hill	12	26	2.17
Elijah A.	15	31	2.07
Rush Li	9	17	1.89
Tyler Petersohn	11	20	1.82
Caesar Llorente	7	12	1.71
Jameson Town	3	5	1.67
Noah Javellana	13	21	1.62
Melony	9	14	1.56
Brandon Matsumura	6	8	1.33
Quinn	11	14	1.27
Seth Beahm	2	2	1.00
Team avg	—	178	1.73

Instructor	Total grat.	Sessions	$/session
Gratuity not reported for Waikiki W1

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Sess
Melony	1.56	26	50.0%	8	$0	14
Javen Hill	2.17	43	39.1%	7	$0	26
Noah Javellana	1.62	31	38.9%	8	$0	21
Elijah A.	2.07	41	41.2%	5	$0	31
Brandon Matsumura	1.33	13	21.4%	10	$0	8
Jameson Town	1.67	10	33.3%	6	$0	5
Caesar Llorente	1.71	11	42.9%	4	$0	12
Quinn	1.27	26	25.0%	6	$0	14
Rush Li	1.89	27	33.3%	3	$0	17
Tyler Petersohn	1.82	36	17.6%	5	$0	20
Tessa Tallent	2.67	11	28.6%	0	$0	8
Seth Beahm	1.00	0	0.0%	0	$0	2

Google Reviews — New this week

Google Reviews — Waikiki

205 reviews · May 31–Jul 18, 2026

4.9

1,887 reviews

People mentioned

Laa

5 reviews

amazingpatientfriendly

Noah Javellana

4 reviews

great instructorguides you through

Melony

2 reviews

incrediblepatient

Kai Kennedy

2 reviews

incredibleencouraging

Elijah A.

2 reviews

incrediblepatient

Selah Snowden

2 reviews

amazingfun

Dakota Gifford

1 review

patientencouraging

Tyler Petersohn

1 review

friendlychill

Caesar ⚠️

3 reviews

not in payroll/FH

Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment

⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.

Adam Hines

Excellent experience with surf lessons in Waikiki. Our whole family went at the same time — group lessons for the older ones, privates for the younger kids. Shout out to Noah, Elijah, Javon! And Brandon for the photos! Will recommend to all our friends who visit the island.

Joshua Romm

Spent our week with Beach Candy and Jamie O'Brien surf school and could not be happier. Super friendly, accommodating, and flexible. The highlight was my son's surf lesson with Brandon, who got my 10 yr old standing on his first attempt. Highly recommend. Thanks Brandon and team.

Manager Goals — Wailea

Wailea Summer 2026 KPIs

2025: $170,029 rev · 2 reviews · 1 DDD day

June

July

August

Total

Revenue2025: $170,029

$103,865

of $105,500

$1,635 to goal

End of June goal $105,500 · $1,635 to go

$/Labor Hour (avg)

$148

avg goal $128/hr

+$20 vs goal

Media % (avg)

59.9%

avg goal 50%

+9.9pp vs goal

Retail Sales

$4,578

of $5,500

$922 to goal

End of June goal $5,500 · $922 to go

# of Reviews2025: 2

of 33

8 to goal

End of June goal 33 · 8 to go

Tour Guests (avg)

3.75

avg goal 8/day

−4.25/day vs goal

#DDD2025: 1 day

days ≥ $6,000/day

3 days ≥ $6k this period

June goal

$105,500

Actual so far

$103,865

Remaining

$1,635

Pace

Cumulative: 98.5%

Revenue

$76,355

of $76,613 pace

↓ $258 behind pace

End of July goal $125,000 · $48,645 to go

$/Labor Hour (avg)

$163

avg goal $160/hr

+$3 vs goal

Media % (avg)

55.7%

avg goal 50%

+5.7pp vs goal

Retail Sales

$4,219

of $3,677 pace

↑ ahead of pace · +$542

End of July goal $6,000 · $1,781 to go

# of Reviews

of 21 pace

↑ ahead of pace · +19

End of July goal 34 · goal met · +6

Tour Guests (avg)

4.62

avg goal 8/day

−3.38/day vs goal · 97 guests (44 W5 + 30 W6 + 23 W7)

#DDD2025: 1 day

days ≥ $6,000/day

2 days ≥ $6k this period · 1 W6 + 1 W7

Revenue

—

goal $105,500

No data yet

$/Labor Hour (avg)

—

avg goal $128/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

—

goal $5,300

No data yet

# of Reviews

—

goal 33

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue2025: $170,029 1X Std

$180,219

of $341,800

$161,581 remaining

$/Labor Hour (avg)goal: $139 avg .5X Std

$154

avg goal $139/hr

+$15 vs goal

Media % (avg) $500 Split

58.1%

avg goal 50%

+8.1pp vs goal

Retail Sales $500 Split

$8,797

of $16,800

$8,003 remaining

# of Reviews2025: 2 $500 Split

of 100

35 remaining

Tour Guests (avg) $500 Split

4.12

avg goal 8/day

−3.88/day vs goal · 202 guests (105 Jun + 44 W5 + 30 W6 + 23 W7)

#DDD2025: 1 day $100/Day

days ≥ $6,000/day

5 days ≥ $6k

Summer goal

$341,800

Actual to date

$180,219

Remaining

$161,581

Vs 2025

Cumulative: 52.7%

Wailea Instructor Performance

15 instructors · Instr avg: 1.58 sess/day · 3 hit 2.0 target · PicThrive: 5 sales · $705

July · Jun 28 – Jul 18

Instructor	Days	Sessions	Per day
At or above target (2.0/day)
Cash Kalama	5	11	2.20
Elijah Welch	3	6	2.00
Austin Kalama	2	4	2.00
Below target
Faith Lennox	6	11	1.83
Graye Smith	6	11	1.83
Reef Toscano	10	18	1.80
La'Au Naluai	10	16	1.60
Chase Burnes	5	8	1.60
Wyatt Hartman	5	8	1.60
Gabriel Lopes	9	14	1.56
Cooper Leuffgen	5	7	1.40
Rex Ang	9	12	1.33
Jake Ahrnsbrak	8	8	1.00
Maui Waves	3	3	1.00
Miki Przeciechowski	1	1	1.00
Team avg	—	138	1.58

Instructor	Total grat.	Sessions	$/session
La'Au Naluai	$482	16	$30
Reef Toscano	$342	18	$19
Gabriel Lopes	$270	14	$19
Cash Kalama	$245	11	$22
Chase Burnes	$220	8	$28
Graye Smith	$220	11	$20
Rex Ang	$200	12	$17
Faith Lennox	$190	11	$17
Cooper Leuffgen	$142	7	$20
Jake Ahrnsbrak	$100	8	$12
Elijah Welch	$60	6	$10
Miki Przeciechowski	$50	1	$50
Wyatt Hartman	$50	8	$6
Austin Kalama	$0	4	$0
Maui Waves	$0	3	$0

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Total tips
Reef Toscano	1.80	33	55.0%	12	$342	18
Graye Smith	1.83	8	64.3%	7	$220	11
Miki Przeciechowski	1.00	4	100.0%	2	$50	1
Chase Burnes	1.60	0	75.0%	3	$220	8
Cooper Leuffgen	1.40	6	50.0%	5	$142	7
Gabriel Lopes	1.56	18	68.2%	3	$270	14
La'Au Naluai	1.60	22	42.3%	5	$482	16
Rex Ang	1.33	20	65.0%	3	$200	12
Faith Lennox	1.83	6	38.5%	4	$190	11
Wyatt Hartman	1.60	10	50.0%	3	$50	8
Cash Kalama	2.20	12	50.0%	2	$245	11
Austin Kalama	2.00	0	25.0%	4	$0	4
Maui Waves	1.00	5	40.0%	0	$0	3
Elijah Welch	2.00	5	33.3%	0	$60	6
Jake Ahrnsbrak	1.00	24	—	0	$100	8

Google Reviews — New this week

Google Reviews — Wailea

65 reviews · May 31–Jul 18, 2026

5.0

16 reviews

People mentioned

Chase

4 reviews

phenomenalknowledgeablepatientgreat instructor

Reef

4 reviews

amazingpatienthighly recommend

Christian

4 reviews

friendlygreat conversation

Austin

2 reviews

friendlywelcoming

Jake

1 review

awesomepatientencouraging

Brodie

1 review

knowledgeablepatientsnorkel tour

La'au / Laau

2 reviews

amazinghighly recommend

Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos

Nick Salzo

Reef was the man!! Super chill and very easy to connect with on a personal level. In terms of surfing the man definitely knows what he's doing. The whole experience was a blast, definitely a must do if you're staying in Maui.

Robert Fava

Jamie O'Brien surf experience was top notch. First class operation. All the people at the Kea Lani location are super nice and knowledgeable. Cash, La'au, and Christian were awesome. Johnny took incredible photos our family will revisit forever. Highly recommend.

Emily Hong

I surfed for the second time. I was nervous but Austin, Cooper, and Faith were amazing instructors. They made it super easy and were so attentive, helping us catch as many waves as possible. I thoroughly enjoyed surfing and can't wait for the next time.

Pam Lombardo

Great time on the water!! Riley checked in and confirmed our reservations, Christian and Austin welcomed us and handled transportation, and Gabriel and Chase were our two instructors — who turned this Midwest land-locked crew into surfers!! Would definitely recommend.

Brooke Burris

We had a great day learning to surf together on our honeymoon! The staff was organized and friendly and took care of the whole experience. Our instructor Wyatt was very patient and a great teacher!