TBR
Waikiki
Wailea
Summer Rankings
Hawaii Goal
Manager Goals — TBR
Turtle Bay Summer 2026 KPIs
2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days
June
July
August
Total
Revenue2025: $747,895
$66,517
of $265,000 goal
$198,483 remaining
↑ Ahead of pace
$/Labor Hour (avg)
$241
avg goal $222/hr
+$19 vs goal
Media % (avg)2025: 42%
40.0%
avg goal 55%
−15pp vs goal
Retail Sales2025: $23,775
$1,743
of $11,700 goal
$9,957 remaining
↓ Behind pace · need $2,730
# of Reviews2025: 178
2
of 75 goal
73 remaining
↓ Behind pace · need 16
Pax / Session (avg)
4.07
avg goal 2.75
+1.32 vs goal
#DDD2025: 24 days
2
days ≥ $10,000/day
2 DDD days W1 · $200 earned
June goal
$265,000
Actual so far
$66,517
Remaining
$198,483
Pace
W1: 25.1%
TBR — Week at a glance
Week 1 · May 31–Jun 6
Instructors active
16
this week
Team avg sess/day
2.51
Target: 2.5/day
Hit 2.5 target
11
of 16 instructors
Total gratuity
$2,724
$19 avg/session
PicThrive
$163
2 sales this week
Instructor Performance
TBR Instructor Performance
16 instructors · Instr avg: 2.51 sess/day · 11 hit 2.5 target · PicThrive: 2 sales · $163
Week 1 · May 31–Jun 6
InstructorDaysSessions Per dayvs 2.5/day
At or above target (2.5/day)
Kanoa Nakoa293.00
Chris6213.00
Christopher Taloa393.00
Dane Fisher5153.00
Scott Clelland5153.00
Laken Maharaj393.00
Kaiano Costa133.00
Ethan Adams4112.75
Ford Thomas4112.75
Nikoa Gazzola382.67
August Ankenbrandt252.50
Below target
Shadi Bayoumi372.33
Seth Knappe5112.20
Yann Ribeiro Lauletta242.00
Ethan Rich111.00
Hugo Aguilar111.00
Team avg—1402.51
Leaderboard
InstructorSess/dayPaxPhoto %ReviewsRetail ordersTotal tipsSess
Ethan Adams2.752672.7%11$26511
Dane Fisher3.002653.3%02$42615
August Ankenbrandt2.501160.0%1—$175
Christopher Taloa3.001466.7%1—$1769
Scott Clelland3.002533.3%01$26815
Shadi Bayoumi2.331671.4%01$1957
Chris3.002976.2%0—$50421
Nikoa Gazzola2.671687.5%0—$1138
Ford Thomas2.752181.8%0—$16811
Yann Ribeiro Lauletta2.0010100.0%0—$404
Seth Knappe2.202445.5%0—$23411
Kaiano Costa3.00433.3%01$503
Ethan Rich1.003100.0%0—$01
Hugo Aguilar1.0010.0%02$01
Kanoa Nakoa3.00922.2%0—$1569
Laken Maharaj3.00922.2%0—$689
Reviews: Chris T 1, August 1, Ethan A 1. Retail orders: Dane 2, Hugo 2, Kaiano 1, Shadi 1, Scott 1, Ethan A 1. Pax now populated — composite score pending calculation. Note: Livija Ryun ($43 grat) needs session count to be added to tables.
Google Reviews — New this week
Google Reviews — TBR
2 new reviews this week · May 31–Jun 6, 2026
5.0
2,248 reviews
People mentioned
Chris T
1 review
great instructor family friendly confident
August
1 review
great instructor family friendly kids
Ethan A
1 review
amazing family of 5
Themes family friendly first time surfing amazing instructors kids would do again
CA
Cole Aston
My daughter and I had an awesome experience for our first time surfing! Chris T and August were great instructors. They helped us surf multiple waves and kept my 6 year old confident during the process. Would definitely do this again!
BF
Brandon Farrugia
Ethan A and the entire staff was amazing! Our family of 5 (one under 10) had an amazing time!! So worth it!!
Manager Goals — Waikiki
Waikiki Summer 2026 KPIs
2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days
June
July
August
Total
Revenue2025: $382,090
$23,920
of $122,000 goal
$98,080 remaining
↓ Behind pace · need $28,467
$/Labor Hour (avg)
$103
avg goal $112/hr
−$9 vs goal
Media % (avg)2025: 32%
50.0%
avg goal 40%
+10pp vs goal
Retail Sales2025: $55,688
$2,213
of $19,781 goal
$17,568 remaining
↓ Behind pace · need $4,616
# of Reviews2025: 242
19
of 100 goal
81 remaining
↓ Behind pace · need 4
Bike Rentals (avg)
2.29
avg goal 2.17/day
+0.12 vs goal · 16 rentals W1
#DDD2025: 21 days
0
days ≥ $5,500/day
None yet — W1 avg $3,417/day
June goal
$122,000
Actual so far
$23,920
Remaining
$98,080
Pace
W1: 19.6%
Waikiki — Week at a glance
Week 1 · May 31–Jun 6
Instructors active
12
this week
Team avg sess/day
1.84
Target: 2.5/day
Hit 2.5 target
0
of 12 instructors
Total gratuity
—
not reported W1
PicThrive
$153
2 sales this week
Waikiki Instructor Performance
12 instructors · Instr avg: 1.84 sess/day · 0 hit 2.5 target · PicThrive: 2 sales · $153
Week 1 · May 31–Jun 6
InstructorDaysSessionsPer dayvs 2.5/day
Below target (2.5/day) — all instructors
Rush Li372.33
Noah Javellana492.25
Selah Snowden482.00
Laa362.00
Elijah A.242.00
Reid242.00
Melony122.00
Kai Kennedy122.00
Tessa Tallent122.00
Dakota Gifford461.50
Tyler Petersohn221.00
Brandon Matsumura111.00
Team avg—531.84
Leaderboard
InstructorSess/dayPhoto %ReviewsSess
Laa2.0050.0%5—6
Melony2.00100.0%2—2
Kai Kennedy2.00100.0%2—2
Noah Javellana2.2550.0%4—9
Selah Snowden2.0087.5%2—8
Dakota Gifford1.50100.0%1—6
Elijah A.2.0050.0%2—4
Tessa Tallent2.00100.0%0—2
Brandon Matsumura1.00100.0%0—1
Reid2.0033.3%0—4
Rush Li2.3314.3%0—7
Tyler Petersohn1.000.0%1—2
Reviews: Tessa 2, Melony 2, Kai 1, Elijah 1, Laa 1, Noah 1, Dakota 1, Brandon 1. Each name mention = 1 full review credit.
Google Reviews — New this week
Google Reviews — Waikiki
18 new reviews this week · May 31–Jun 6, 2026
4.9
1,887 reviews
People mentioned
Laa
5 reviews
amazingpatientfriendly
Noah Javellana
4 reviews
great instructorguides you through
Melony
2 reviews
incrediblepatient
Kai Kennedy
2 reviews
incredibleencouraging
Elijah A.
2 reviews
incrediblepatient
Selah Snowden
2 reviews
amazingfun
Dakota Gifford
1 review
patientencouraging
Tyler Petersohn
1 review
friendlychill
Caesar ⚠️
3 reviews
not in payroll/FH
Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try
⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.
HF
Hannah Floyd
We had an amazing experience with Dakota at Jamie O'Brien Surf School in Waikiki! Dakota was incredibly friendly, patient, and encouraging. His instructions were easy to understand and thanks to his coaching, both of us were able to stand up and catch waves. Mahalo, Dakota!
NR
Nadia Rassoul
First time surfing and it was 100% worth it! Our instructors, Mel, Kai & Elijah were incredible — so patient and encouraging! Highly recommend.
JS
Jada Stumon Scott
Kai, Elijah, and Mel were great!
KK
Kai Li Koh
My last full day in Hawaii. Always envious of the surfers, so I finally signed up for a group class. Great experience!
CN
Christopher Nelson
Great day learning to surf for the whole family. Shelah, Noah, and La'a were great instructors! Highly recommend!
CA
Candice Adkins
Great experience for our teen. They were patient, energetic and fun.
LF
Laura Frei
My 9 year old daughter took a private lesson with Caesar today. First time surfing and she had an absolute blast and stayed up her first try. Caesar was amazing with her — enthusiastic and supportive the entire time. Highly recommend!
CD
Carlton Downey
Awesome day with Noah catching the waves! If you are lucky enough to get Noah as your instructor, he will guide you through the whole process. Will do this again!
MN
Manon
Just had a class with Caesar and Laa — trying something new can be stressful but all the staff was so easy going. Would recommend — booked through Groupon.
AD
Addie Dean
I had an awesome time with instructors Noah and La'a. They were very friendly and patient. 10/10 would recommend.
JW
Jason Wilson
Selah and Laa were amazing. Super fun and patient with us. Made the entire experience really fun. 10/10 recommend.
LK
Lydia Kelley
Noah and La'a are amazing!!
KN
kaylee nicole
Caesar was our instructor. He was very personable and went above and beyond to ensure we were successful. Great experience for all levels of surfers!
J2
jslider 24
Katie and Liam provided excellent customer relations.
SM
Steve Mendez
Great service.
HL
Hai Le
My boy Tyler makes you feel at home and he's friendly. Super chill!
CC
corrado carotti
★★★★★
AY
Ashley Yeh
Awesome place and Ella is great!
Manager Goals — Wailea
Wailea Summer 2026 KPIs
2025: $170,029 rev · 2 reviews · 1 DDD day
June
July
August
Total
Revenue2025: $170,029
$14,325
of $100,000 goal
$85,675 remaining
↓ Behind pace · need $23,333
$/Labor Hour (avg)
$139
avg goal $128/hr
+$11 vs goal
Media % (avg)
41.2%
avg goal 50%
−8.8pp vs goal
Retail Sales
$728
of $5,500 goal
$4,772 remaining
↓ Behind pace · need $1,283
# of Reviews2025: 2
10
of 33 goal
23 remaining
↑ Ahead of pace
Tour Guests (avg)
2.71
avg goal 8/day
−5.29 vs goal · 19 pax W1
#DDD2025: 1 day
0
days ≥ $6,000/day
None yet — W1 avg $2,046/day
June goal
$100,000
Actual so far
$14,325
Remaining
$85,675
Pace
W1: 14.3%
Wailea — Week at a glance
Week 1 · May 31–Jun 6
Instructors active
6
this week
Team avg sess/day
1.36
Target: 2.0/day
Hit 2.0 target
0
of 6 instructors
Surf instr. grat.
$228
All-staff total: $324
PicThrive
$825
4 sales this week
Wailea Instructor Performance
6 instructors · Team avg: 1.36 sess/day · 0 hit 2.0 target · Surf grat: $228 · PicThrive: 4 sales · $825
Week 1 · May 31–Jun 6
InstructorDaysSessionsPer dayvs 2.0/day
Below target (2.0/day) — all instructors
Chase Burnes471.75
Reef471.75
Jake Ahrnsbrak351.67
Austin Kalama221.00
Elijah Welch111.00
Max Schwartz111.00
Team avg—231.36
Leaderboard
InstructorSess/dayPhoto %ReviewsTotal tipsSess
Reef1.7550.0%4$1107
Chase Burnes1.7525.0%4$407
Jake Ahrnsbrak1.6775.0%1$485
Elijah Welch1.00100.0%0$01
Max Schwartz1.00100.0%0$01
Austin Kalama1.0050.0%1$302
Reviews: Reef 4, Chase 4, Jake 1, Austin 1. Brodie, Christian, La'au are non-surf staff — excluded from rankings.
Manager Goals — Wailea
Wailea Summer 2026 KPIs
2025: $170,029 rev · 2 reviews · 1 DDD day
June
July
August
Total
Revenue2025: $170,029
$14,325
of $100,000 goal
$85,675 remaining
↓ Behind pace · need $23,333
$/Labor Hour (avg)
$139
avg goal $128/hr
+$11 vs goal
Media % (avg)
41.2%
avg goal 50%
−8.8pp vs goal
Retail Sales
$728
of $5,500 goal
$4,772 remaining
↓ Behind pace · need $1,283
# of Reviews2025: 2
10
of 33 goal
23 remaining
↑ Ahead of pace
Tour Guests (avg)
2.71
avg goal 8/day
−5.29 vs goal · 19 pax W1
#DDD2025: 1 day
0
days ≥ $6,000/day
None yet — W1 avg $2,046/day
June goal
$100,000
Actual so far
$14,325
Remaining
$85,675
Pace
W1: 14.3%
Wailea — Week at a glance
Week 1 · May 31–Jun 6
Instructors active
6
this week
Team avg sess/day
1.36
Target: 2.0/day
Hit 2.0 target
0
of 6 instructors
Surf instr. grat.
$228
All-staff total: $324
PicThrive
$825
4 sales this week
Wailea Instructor Performance
6 instructors · Team avg: 1.36 sess/day · 0 hit 2.0 target · Surf grat: $228 · PicThrive: 4 sales · $825
Week 1 · May 31–Jun 6
InstructorDaysSessionsPer dayvs 2.0/day
Below target (2.0/day) — all instructors
Chase Burnes471.75
Reef471.75
Jake Ahrnsbrak351.67
Austin Kalama221.00
Elijah Welch111.00
Max Schwartz111.00
Team avg—231.36
Leaderboard
InstructorSess/dayPhoto %ReviewsTotal tipsSess
Reef1.7550.0%4$1107
Chase Burnes1.7525.0%4$407
Jake Ahrnsbrak1.6775.0%1$485
Elijah Welch1.00100.0%0$01
Max Schwartz1.00100.0%0$01
Austin Kalama1.0050.0%1$302
Reviews: Reef 4, Chase 4, Jake 1, Austin 1. Brodie, Christian, La'au are non-surf staff — excluded from rankings.
Google Reviews — New this week
Google Reviews — Wailea
10 new reviews this week · May 31–Jun 6, 2026
5.0
16 reviews
People mentioned
Chase
4 reviews
phenomenalknowledgeablepatientgreat instructor
Reef
4 reviews
amazingpatienthighly recommend
Christian
4 reviews
friendlygreat conversation
Austin
2 reviews
friendlywelcoming
Jake
1 review
awesomepatientencouraging
Brodie
1 review
knowledgeablepatientsnorkel tour
La'au / Laau
2 reviews
amazinghighly recommend
Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours
DD
Drew DeCagna
Highly recommend the scooter snorkel tour, specifically with Brodie. Super knowledgeable and patient with my 6 and 8 year old girls — an unforgettable private snorkel experience.
KM
Kayla Marquez
My son (8) did a private lesson with Jake and he was awesome! So patient and encouraging! A great 1st surf experience — now he wants to go again!
SG
Sahil Grover
Great time!
CM
Cheryl McLaughlin
Reef and La'au were amazing! It was my son's first time and he loved it. We would highly recommend Reef or La'au!
TG
Tom Goodson
Chase and Laau were great instructors and great guys overall! My girls and myself had a great time!
BS
Brandon Stern
Christian and Reef were awesome! My kids and I had a great time learning to surf.
JM
Joey Malinowski
Chase was a phenomenal surf instructor! Highly recommend.
AD
Ana Downey
Chase was a great instructor, very knowledgeable and patient. I stood up!!
AT
Angela Taylor
This was a fantastic experience!! If you or your kids want an intro to surfing this is the place to be. Highly recommend!

Reef did an AMAZING job teaching our 8-year old daughter to surf — he was so patient and took such good care of her out in the water. She popped up on the board on her first wave! Christian drove us to and from the beach and we had great conversation the entire way. Beginning to end this was a great morning!
DM
Dori Morrison
Our kids (10 & 11) had a great experience at the Jamie O'Brien Surf School at Wailea. Christian, Austin, and the entire staff were friendly and welcoming, and they made the planning and logistics incredibly easy. Chase and Reef were wonderful instructors and were great with the kids. I'd highly recommend private lessons — our kids got timely instructions and tips and were standing up surfing over and over in no time. One of our favorite experiences in Maui!
All-summer instructor rankings
Week 1 · 1 of 13 weeks
Summer progress
1 / 13 weeks
Jun 1Jun 29Jul 27Aug 31
Composite score formula
Instructor bonuses
TBR
25% Pax 25% Photo % 25% Reviews 25% Retail
Waikiki
40% Reviews 40% Photo % 20% Sess/day
Wailea
60% Reviews 40% Photo %
Photo % and Sess/day are monthly averages across all weeks. Pax, reviews, and retail orders are monthly cumulative totals.
Bonus amounts TBD
Top performers per location rewarded at end of summer.
Tiers and amounts to be announced.
Monthly rankings
June
July
August
TBR — Monthly Rankings
16 instructors · 25% Pax · 25% Photo % · 25% Reviews · 25% Retail orders
Waikiki — Monthly Rankings
12 instructors · 40% Reviews · 40% Photo % · 20% Sess/day
Wailea — Monthly Rankings
6 instructors · 60% Reviews · 40% Photo %
Rankings reflect cumulative month-to-date data. Photo % and Sess/day are monthly averages, not weekly snapshots.
2026 Hawaii Summer Revenue Goal
$1,470,000
TBR $747,000 · Waikiki $398,000 · Wailea $325,000
🏄 Team Incentive
If all locations hit individual revenue goal — whole leadership team private Wai Kai day!
🏆 Top Manager Incentive
Top location vs goal % — managers get 1 custom surfboard each!
Location progress vs goal
TBR
Goal: $747,000 Actual: $66,517 8.9%
↑ Ahead of pace +1.3pp Pace marker: 7.6% · $680k remaining
Waikiki
Goal: $398,000 Actual: $23,920 6.0%
↓ Behind pace −1.6pp Pace marker: 7.6% · $374k remaining
Wailea
Goal: $325,000 Actual: $14,325 4.4%
↓ Behind pace −3.2pp Pace marker: 7.6% · $311k remaining
Combined Hawaii total
Goal: $1,470,000 Actual: $104,762 7.1%
↓ Behind pace −0.5pp Pace marker: 7.6% · Week 1 of 13
Jun 1$735k$1,100k$1,470k