JOB Surf — Summer 2026 Scorecard

Manager Goals — TBR

Turtle Bay Summer 2026 KPIs

2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days

June

July

August

Total

Revenue2025: $747,895

$251,265

of $276,700

$25,435 to goal

End of June goal $276,700 · $25,435 to go

$/Labor Hour (avg)

$184

avg goal $222/hr

−$38 vs goal

Media % (avg)2025: 42%

51.6%

avg goal 55%

−3.4pp vs goal

Retail Sales2025: $23,775

$5,398

of $10,420

$5,022 to goal

End of June goal $10,420 · $5,022 to go

# of Reviews2025: 178

of 75

27 to goal

End of June goal 75 · 27 to go

Pax / Session (avg)

2.67

avg goal 2.75

−0.08 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

7 DDD days · 2 W1 + 1 W2 + 1 W3 + 3 W5 · $700 earned

June goal

$276,700

Actual so far

$251,265

Remaining

$25,435

Pace

Cumulative: 90.8%

Revenue

$109,270

of $107,110 pace

↑ ahead of pace · +$2,160

End of July goal $276,700 · $167,430 to go

$/Labor Hour (avg)

$183

avg goal $222/hr

−$39 vs goal

Media % (avg)

50.1%

avg goal 55%

−4.9pp vs goal

Retail Sales

$3,588

of $3,448 pace

↑ ahead of pace · +$140

End of July goal $8,906 · $5,318 to go

# of Reviews

of 29 pace

↓ 6 behind pace

End of July goal 75 · 52 to go

Pax / Session (avg)

2.60

avg goal 2.75

−0.15 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

4 DDD days · 2 W5 + 2 W6 · $400 earned

Revenue

—

goal $217,000

No data yet

$/Labor Hour (avg)

—

avg goal $210/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

—

goal $8,015

No data yet

# of Reviews

—

goal 50

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue2025: $747,895 1X Std

$360,536

of $777,700

$417,164 remaining

$/Labor Hour (avg)goal: $218 avg .5X Std

$184

avg goal $218/hr

−$34 vs goal

Media % (avg)2025: 42% $500 Split

51.1%

avg goal 55%

−3.9pp vs goal

Retail Sales2025: $23,775 $500 Split

$8,986

of $27,341

$18,355 remaining

# of Reviews2025: 178 $500 Split

of 200

129 remaining

Pax / Session (avg) $500 Split

2.64

avg goal 2.75

−0.11 vs goal

#DDD2025: 24 days $100/Day

days ≥ $10,000/day

$1,100 earned so far

Summer goal

$777,700

Actual to date

$360,536

Remaining

$417,164

Vs 2025

Cumulative: 46.4%

Instructor Performance

TBR Instructor Performance

23 instructors · Instr avg: 2.67 sess/day · 18 hit 2.5 target · PicThrive: 15 sales · $2,239

July · Jun 28 – Jul 11

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Ethan Adams	10	42	3.00
Dane Fisher	9	34	3.00
Chris Beck	9	34	3.00
Seth Knappe	11	33	3.00
Scott Clelland	10	32	3.00
Nikoa Gazzola	9	30	3.00
Christopher Taloa	8	26	3.00
Ford Thomas	5	21	3.00
Gavin Klein	5	17	3.00
Chapin Miller-Maes	3	10	3.00
Kaiano Costa	2	8	3.00
Ethan Rich	2	8	3.00
Yann Ribeiro Lauletta	1	3	3.00
Isaac Jaffurs	4	11	2.75
Arthur Oliveira	9	24	2.67
Samson Stebbins	9	24	2.67
Shadi Bayoumi	6	15	2.50
Laken Maharaj	2	5	2.50
Below target
Kanoa Nakoa	4	9	2.25
Haven Hodel	5	10	2.00
August Ankenbrandt	1	2	2.00
Hugo Aguilar	3	5	1.67
Steve Harris	2	3	1.50
Team avg	—	406	2.67

Instructor	Total grat.	Sessions	$/session
Chris Beck	$1,329	34	$39
Ethan Adams	$1,140	42	$27
Nikoa Gazzola	$1,138	30	$38
Dane Fisher	$1,057	34	$31
Samson Stebbins	$954	24	$40
Seth Knappe	$818	33	$25
Arthur Oliveira	$680	24	$28
Gavin Klein	$651	17	$38
Christopher Taloa	$650	26	$25
Shadi Bayoumi	$604	15	$40
Ford Thomas	$485	21	$23
Scott Clelland	$380	32	$12
Ethan Rich	$321	8	$40
Kanoa Nakoa	$305	9	$34
Isaac Jaffurs	$255	11	$23
Haven Hodel	$205	10	$20
Kaiano Costa	$160	8	$20
Chapin Miller-Maes	$150	10	$15
Laken Maharaj	$102	5	$20
Hugo Aguilar	$60	5	$12
Steve Harris	$60	3	$20
August Ankenbrandt	$50	2	$25
Yann Ribeiro Lauletta	$40	3	$13

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Retail orders	Total tips	Sess
Chris Beck	3.00	39	39.6%	4	2	$1,329	34
Ethan Adams	3.00	41	49.1%	2	2.2	$1,140	42
Dane Fisher	3.00	39	48.7%	4	1	$1,057	34
Arthur Oliveira	2.67	29	53.1%	3	1	$680	24
Nikoa Gazzola	3.00	35	42.9%	1	2	$1,138	30
Christopher Taloa	3.00	37	55.3%	0	2	$650	26
Haven Hodel	2.00	9	71.4%	1	2	$205	10
Samson Stebbins	2.67	32	47.4%	3	0	$954	24
Scott Clelland	3.00	31	63.9%	2	0	$380	32
Chapin Miller-Maes	3.00	8	72.7%	0	1.5	$150	10
Ford Thomas	3.00	16	57.7%	0	1.5	$485	21
Shadi Bayoumi	2.50	27	43.8%	2	0	$604	15
Seth Knappe	3.00	36	35.7%	1	0	$818	33
Gavin Klein	3.00	18	61.1%	0	0	$651	17
Kanoa Nakoa	2.25	8	72.7%	0	0	$305	9
August Ankenbrandt	2.00	4	75.0%	0	0	$50	2
Laken Maharaj	2.50	11	50.0%	0	0	$102	5
Steve Harris	1.50	2	66.7%	0	0	$60	3
Ethan Rich	3.00	9	50.0%	0	0	$321	8
Isaac Jaffurs	2.75	15	33.3%	0	0	$255	11
Kaiano Costa	3.00	8	37.5%	0	0	$160	8
Hugo Aguilar	1.67	4	37.5%	0	0	$60	5
Yann Ribeiro Lauletta	3.00	3	33.3%	0	0	$40	3

Google Reviews — New this week

Google Reviews — TBR

71 reviews · May 31–Jul 11, 2026

5.0

2,248 reviews

People mentioned

Chris T

1 review

great instructor family friendly confident

August

1 review

great instructor family friendly kids

Ethan A

1 review

amazing family of 5

Chris Beck

4 reviews

got up first wavetricksconfidencegreat with kids

Dane Fisher

4 reviews

paddleboardgreat crewchill & patient

Arthur Oliveira

2 reviews

amazing instructionmemorable

Fred Mayo

1 review

learned a ton

Scott Clelland

1 review

skilledpatientfamily

Shadi Bayoumi

1 review

great surfing

Ford Thomas

1 review

kindtowed everyone out

Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school

Adam Dockstader

Truly legendary experience. I had never surfed before and Nikoa G. in particular took me from immediately falling to riding waves in the first day. Came back for a second and he indefinitely took us out, no BS to maximize our time together. 10/10 made the trip

Friederike Meierhoff

Had the best lesson in my life with Dane and Seth - thank u so much for the best Waves ever - Even if my daughter didnt dare

Taylor Goodwin

I had a lesson with Samson, which was amazing!! His instruction helped me get up immediately!! I would recommend them for a lesson. Unfortunately, I rented a board several days later on my own and the ongoing lessons monopolized the surf area, so I kept being asked to move. If you want to rent a board on your own, I would maybe find a different area.

Emily Forbell

Had two really good lessons with Arthur and Scottie who were very helpful and patient. Summer at the reception was also amazing and super encouraging and sweet!

Zoey Shapiro

chris did a fantastic job!! so fun!

Manager Goals — Waikiki

Waikiki Summer 2026 KPIs

2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days

June

July

August

Total

Revenue2025: $382,090

$123,612

of $141,781

$18,169 to goal

End of June goal $141,781 · $18,169 to go

$/Labor Hour (avg)

$89

avg goal $96/hr

−$7 vs goal

Media % (avg)2025: 32%

57.2%

avg goal 40%

+17.2pp vs goal

Retail Sales2025: $55,688

$10,916

of $19,781

$8,865 to goal

End of June goal $19,781 · $8,865 to go

# of Reviews2025: 242

112

of 100

goal met · +12

End of June goal 100 · goal met · +12

Bike Rentals (avg)

2.07

avg goal 2.17/day

−0.10 vs goal · 58 rentals (16 W1 + 16 W2 + 10 W3 + 16 W4)

#DDD2025: 21 days

days ≥ $5,500/day

1 DDD day · $100 earned

June goal

$141,781

Actual so far

$123,612

Remaining

$18,169

Pace

Cumulative: 87.2%

Revenue

$58,497

of $55,355 pace

↑ ahead of pace · +$3,142

End of July goal $143,000 · $84,503 to go

$/Labor Hour (avg)

$112

avg goal $106/hr

+$6 vs goal

Media % (avg)

40.4%

avg goal 40%

+0.4pp vs goal

Retail Sales

$5,372

of $8,000 pace

↓ $2,628 behind pace

End of July goal $20,667 · $15,295 to go

# of Reviews

of 39 pace

↑ ahead of pace · +22

End of July goal 100 · 39 to go

Bike Rentals (avg)

2.50

avg goal 2.17/day

+0.33/day vs goal · 35 rentals (27 W5 + 8 W6)

#DDD2025: 21 days

days ≥ $5,500/day

5 DDD days · 2 W5 + 3 W6 · $500 earned

Revenue

—

goal $133,000

No data yet

$/Labor Hour (avg)

—

avg goal $150/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

—

goal $23,589

No data yet

# of Reviews

—

goal 75

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue2025: $382,090 1X Std

$182,109

of $462,038

$279,929 remaining

$/Labor Hour (avg)goal: $117 avg .5X Std

$97

avg goal $117/hr

−$20 vs goal

Media % (avg)2025: 32% $500 Split

51.6%

avg goal 40%

+11.6pp vs goal

Retail Sales2025: $55,688 $500 Split

$16,288

of $64,038

$47,750 remaining

# of Reviews2025: 242 $500 Split

173

of 300

127 remaining

Bike Rentals (avg) $500 Split

2.21

avg goal 2.17/day

+0.04/day vs goal · 93 rentals (58 Jun + 27 W5 + 8 W6)

#DDD2025: 21 days $100/Day

days ≥ $5,500/day

6 DDD days · $600 earned

Summer goal

$462,038

Actual to date

$182,109

Remaining

$279,929

Vs 2025

Cumulative: 39.4%

Waikiki Instructor Performance

11 instructors · Instr avg: 1.76 sess/day · 1 hit 2.5 target · PicThrive: 11 sales · $937

July · Jun 28 – Jul 11

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Tessa Tallent	2	6	3.00
Below target
Javen Hill	8	18	2.25
Rush Li	7	14	2.00
Elijah A.	10	19	1.90
Tyler Petersohn	8	15	1.88
Noah Javellana	9	16	1.78
Caesar Llorente	5	8	1.60
Melony	9	14	1.56
Quinn	8	11	1.38
Brandon Matsumura	3	3	1.00
Seth Beahm	2	2	1.00
Team avg	—	126	1.76

Instructor	Total grat.	Sessions	$/session
Gratuity not reported for Waikiki W1

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Sess
Brandon Matsumura	1.00	3	50.0%	9	$0	3
Melony	1.56	26	50.0%	8	$0	14
Elijah A.	1.90	20	50.0%	4	$0	19
Noah Javellana	1.78	19	37.5%	6	$0	16
Javen Hill	2.25	16	36.8%	5	$0	18
Caesar Llorente	1.60	4	44.4%	2	$0	8
Quinn	1.38	16	25.0%	5	$0	11
Rush Li	2.00	18	35.7%	2	$0	14
Tyler Petersohn	1.88	22	21.4%	4	$0	15
Tessa Tallent	3.00	5	16.7%	0	$0	6
Seth Beahm	1.00	0	0.0%	0	$0	2

Google Reviews — New this week

Google Reviews — Waikiki

173 reviews · May 31–Jul 11, 2026

4.9

1,887 reviews

People mentioned

Laa

5 reviews

amazingpatientfriendly

Noah Javellana

4 reviews

great instructorguides you through

Melony

2 reviews

incrediblepatient

Kai Kennedy

2 reviews

incredibleencouraging

Elijah A.

2 reviews

incrediblepatient

Selah Snowden

2 reviews

amazingfun

Dakota Gifford

1 review

patientencouraging

Tyler Petersohn

1 review

friendlychill

Caesar ⚠️

3 reviews

not in payroll/FH

Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment

⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.

adina rosenberg

BEST EXPERIENCE EVER!! We had lessons with Noa and Javin and had the best surf lesson ever that we booked again for the next day with DAKOTA and we had Noa dupe. 10/10 experience I feel like a professional surfer and they taught me everything I know while having a great time!! We highly recommend booking with them. Super fun super nice people!!

Joshua Romm

Spent our week with Beach Candy and Jamie O'Brien surf school and could not be happier with the service. Super friendly, accommodating, and flexible. Rentals were great and easy, and the highlight was my son's surf lesson with Brandon. He arranged an earlier time to help with our schedule and got my 10 yr old boy standing on his first attempt. I would highly recommend. Thanks Brandon and team.

Ana Martinez

I'm so grateful that Beach Candy Waikiki offers these amazing lending services / rentals! We did not have to worry about anything! Kai, Haley and Noah were kind, professional and efficient in guiding us through the process! Their help truly made our day unforgettable at Waikiki!

Heather Scalf

Best day ever! Great instruction, great waves. Everyone in our family had a blast! Tyler and Quinn were amazing!

Owen Stamey

Amazing place Kai, Haley, and Elijah were so helpful

Manager Goals — Wailea

Wailea Summer 2026 KPIs

2025: $170,029 rev · 2 reviews · 1 DDD day

June

July

August

Total

Revenue2025: $170,029

$103,865

of $105,500

$1,635 to goal

End of June goal $105,500 · $1,635 to go

$/Labor Hour (avg)

$148

avg goal $128/hr

+$20 vs goal

Media % (avg)

59.9%

avg goal 50%

+9.9pp vs goal

Retail Sales

$4,578

of $5,500

$922 to goal

End of June goal $5,500 · $922 to go

# of Reviews2025: 2

of 33

8 to goal

End of June goal 33 · 8 to go

Tour Guests (avg)

3.75

avg goal 8/day

−4.25/day vs goal

#DDD2025: 1 day

days ≥ $6,000/day

3 days ≥ $6k this period

June goal

$105,500

Actual so far

$103,865

Remaining

$1,635

Pace

Cumulative: 98.5%

Revenue

$47,402

of $48,387 pace

↓ $985 behind pace

End of July goal $125,000 · $77,598 to go

$/Labor Hour (avg)

$160

avg goal $160/hr

+$0 vs goal

Media % (avg)

51.9%

avg goal 50%

+1.9pp vs goal

Retail Sales

$3,266

of $2,323 pace

↑ ahead of pace · +$943

End of July goal $6,000 · $2,734 to go

# of Reviews

of 13 pace

↑ ahead of pace · +18

End of July goal 34 · 3 to go

Tour Guests (avg)

5.29

avg goal 8/day

−2.71/day vs goal · 74 guests (44 W5 + 30 W6)

#DDD2025: 1 day

days ≥ $6,000/day

1 day ≥ $6k this period · 1 W6

Revenue

—

goal $105,500

No data yet

$/Labor Hour (avg)

—

avg goal $128/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

—

goal $5,300

No data yet

# of Reviews

—

goal 33

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue2025: $170,029 1X Std

$151,266

of $341,800

$190,534 remaining

$/Labor Hour (avg)goal: $139 avg .5X Std

$151

avg goal $139/hr

+$12 vs goal

Media % (avg) $500 Split

57.2%

avg goal 50%

+7.2pp vs goal

Retail Sales $500 Split

$7,844

of $16,800

$8,956 remaining

# of Reviews2025: 2 $500 Split

of 100

44 remaining

Tour Guests (avg) $500 Split

4.26

avg goal 8/day

−3.74/day vs goal · 179 guests (105 Jun + 44 W5 + 30 W6)

#DDD2025: 1 day $100/Day

days ≥ $6,000/day

4 days ≥ $6k

Summer goal

$341,800

Actual to date

$151,266

Remaining

$190,534

Vs 2025

Cumulative: 44.3%

Wailea Instructor Performance

14 instructors · Instr avg: 1.61 sess/day · 3 hit 2.0 target · PicThrive: 2 sales · $290

July · Jun 28 – Jul 11

Instructor	Days	Sessions	Per day
At or above target (2.0/day)
Cash Kalama	4	9	2.25
Elijah Welch	3	6	2.00
Austin Kalama	2	4	2.00
Below target
Faith Lennox	6	11	1.83
Graye Smith	5	9	1.80
Reef Toscano	5	8	1.60
Chase Burnes	5	8	1.60
Wyatt Hartman	5	8	1.60
La'Au Naluai	7	11	1.57
Rex Ang	6	9	1.50
Gabriel Lopes	7	10	1.43
Cooper Leuffgen	3	4	1.33
Jake Ahrnsbrak	3	3	1.00
Maui Waves	2	2	1.00
Team avg	—	102	1.61

Instructor	Total grat.	Sessions	$/session
La'Au Naluai	$407	11	$37
Gabriel Lopes	$247	10	$25
Graye Smith	$220	9	$24
Chase Burnes	$220	8	$28
Faith Lennox	$190	11	$17
Cash Kalama	$170	9	$19
Reef Toscano	$167	8	$21
Rex Ang	$100	9	$11
Jake Ahrnsbrak	$85	3	$28
Elijah Welch	$60	6	$10
Wyatt Hartman	$50	8	$6
Cooper Leuffgen	$0	4	$0
Austin Kalama	$0	4	$0
Maui Waves	$0	2	$0

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Total tips
Reef Toscano	1.60	9	70.0%	10	$167	8
Graye Smith	1.80	6	54.5%	7	$220	9
Chase Burnes	1.60	0	75.0%	3	$220	8
Rex Ang	1.50	11	71.4%	3	$100	9
Gabriel Lopes	1.43	12	64.7%	3	$247	10
Wyatt Hartman	1.60	10	50.0%	3	$50	8
Faith Lennox	1.83	6	38.5%	4	$190	11
La'Au Naluai	1.57	14	40.0%	3	$407	11
Austin Kalama	2.00	0	25.0%	4	$0	4
Cooper Leuffgen	1.33	0	25.0%	3	$0	4
Cash Kalama	2.25	9	46.7%	1	$170	9
Elijah Welch	2.00	5	33.3%	0	$60	6
Maui Waves	1.00	4	33.3%	0	$0	2
Jake Ahrnsbrak	1.00	9	—	0	$85	3

Google Reviews — New this week

Google Reviews — Wailea

56 reviews · May 31–Jul 11, 2026

5.0

16 reviews

People mentioned

Chase

4 reviews

phenomenalknowledgeablepatientgreat instructor

Reef

4 reviews

amazingpatienthighly recommend

Christian

4 reviews

friendlygreat conversation

Austin

2 reviews

friendlywelcoming

Jake

1 review

awesomepatientencouraging

Brodie

1 review

knowledgeablepatientsnorkel tour

La'au / Laau

2 reviews

amazinghighly recommend

Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos

Sanam Khamneipur Smith

Got surf lessons for our kids who are five and seven and never surfed before. They were so good. The kids' teachers were patient, chill, fun and made it a great experience. Our son's teacher Reef got him up so many times to catch wave after wave. Our daughter's teacher Cash was also patient and good at getting her up on the board. Would highly recommend!

Pam Lombardo

Great time on the water!! Everyone was super chill, helpful and made surfing the afternoon amazing!! Riley checked in and confirmed our reservations, Christian and Austin welcomed us and were in charge of our transportation and Gabriel and Chase were our two instructors - who turned this Midwest land locked crew into surfers!! Overall our family had a great experience and would definitely recommend to anyone.

Alan Liu

Cooper, Faith, and Austin were great instructors. They want you to get the most out of your time. Great location in Kihei, plenty of turtles to spot and the water isn't too deep. Highly recommend, especially for first-timers.

Brooke Nelsen

Our boys had La'au he did a great job & was patient with our boys!! Great experience - would recommend to anyone!

Ryan Atkinson

Gabe was great. Awesome experience.