JOB Surf — Summer 2026 Scorecard

Manager Goals — TBR

Turtle Bay Summer 2026 KPIs

2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days

June

July

August

Total

Revenue2025: $747,895

$233,189

of $276,700

$43,511 to goal

End of June goal $276,700 · $43,511 to go

$/Labor Hour (avg)

$175

avg goal $170/hr

+$5 vs goal

Media % (avg)2025: 42%

51.6%

avg goal 55%

−3.4pp vs goal

Retail Sales2025: $23,775

$5,398

of $10,420

$5,022 to goal

End of June goal $10,420 · $5,022 to go

# of Reviews2025: 178

of 75

27 to goal

End of June goal 75 · 27 to go

Pax / Session (avg)

2.67

avg goal 2.75

−0.08 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

7 DDD days · 2 W1 + 1 W2 + 1 W3 + 3 W5 · $700 earned

June goal

$276,700

Actual so far

$233,189

Remaining

$43,511

Pace

Cumulative: 84.3%

Revenue

$260,033

of $276,700 pace

$16,667 behind goal

End of July goal $276,700 · $16,667 to go

$/Labor Hour (avg)

$170

avg goal $170/hr

at goal

Media % (avg)

48.2%

avg goal 55%

−6.8pp vs goal

Retail Sales

$8,888

of $8,906 pace

$18 to goal

End of July goal $8,906 · $18 to go

# of Reviews

of 75 pace

24 to goal

End of July goal 75 · 24 to go

Pax / Session (avg)

2.57

avg goal 2.75

−0.18 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

6 DDD days · 2 W5 + 2 W6 + 1 W8 + 1 W9 · $600 earned

Revenue

$9,078

goal $217,000

Day 1 of 31 · ↑ ahead of pace

$/Labor Hour (avg)

—

avg goal $210/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

$96

goal $8,015

Day 1 of 31 · ↑ ahead of pace

# of Reviews

—

goal 50

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue2025: $747,895 1X Std

$502,300

of $777,700

$275,400 remaining

$/Labor Hour (avg)goal: $218 avg .5X Std

$175

avg goal $218/hr

−$43 vs goal

Media % (avg)2025: 42% $500 Split

49.7%

avg goal 55%

−5.3pp vs goal

Retail Sales2025: $23,775 $500 Split

$14,382

of $27,341

$12,959 remaining

# of Reviews2025: 178 $500 Split

of 200

101 remaining

Pax / Session (avg) $500 Split

2.61

avg goal 2.75

−0.14 vs goal

#DDD2025: 24 days $100/Day

days ≥ $10,000/day

13 DDD days · $1,300 earned

Summer goal

$777,700

Actual to date

$502,300

Remaining

$275,400

Vs 2025

Cumulative: 64.6%

Instructor Performance

TBR Instructor Performance

24 instructors · Instr avg: 2.32 sess/day · 11 hit 2.5 target · PicThrive: 35 sales · $4,682 instructors · Instr avg: 2.40 sess/day · 13 hit 2.5 target · PicThrive: 31 sales · $4,194

July · Jun 28 – Aug 1

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Dane Fisher	23	72	3.00
Chris Beck	18	58	3.00
Ethan Rich	2	8	3.00
Christopher Taloa	20	58	2.90
Ethan Adams	25	72	2.88
Ford Thomas	13	36	2.77
Samson Stebbins	22	60	2.73
Nikoa Gazzola	17	44	2.59
Seth Knappe	25	64	2.56
Arthur Oliveira	11	28	2.55
Scott Clelland	24	60	2.50
Below target
Kaiano Costa	9	22	2.44
Gavin Klein	12	29	2.42
Chapin Miller-Maes	6	14	2.33
Isaac Jaffurs	7	15	2.14
Laken Maharaj	6	12	2.00
Yann Ribeiro Lauletta	2	4	2.00
Shadi Bayoumi	19	37	1.95
Kanoa Nakoa	13	25	1.92
Haven Hodel	9	16	1.78
Hugo Aguilar	7	12	1.71
August Ankenbrandt	3	5	1.67
Steve Harris	2	3	1.50
Fred Mayo	7	10	1.43
Team avg	—	764	2.32

Instructor	Total grat.	Sessions	$/session
Dane Fisher	$3,200	72	$44
Chris Beck	$2,662	58	$46
Ethan Adams	$2,637	72	$37
Samson Stebbins	$2,532	60	$42
Seth Knappe	$1,987	64	$31
Nikoa Gazzola	$1,966	44	$45
Christopher Taloa	$1,650	58	$28
Scott Clelland	$1,534	60	$26
Ford Thomas	$1,533	36	$43
Shadi Bayoumi	$1,383	37	$37
Gavin Klein	$1,079	29	$37
Kanoa Nakoa	$976	25	$39
Arthur Oliveira	$845	28	$30
Kaiano Costa	$610	22	$28
Isaac Jaffurs	$563	15	$38
Hugo Aguilar	$447	12	$37
Fred Mayo	$410	10	$41
Laken Maharaj	$395	12	$33
Chapin Miller-Maes	$340	14	$24
Ethan Rich	$321	8	$40
Haven Hodel	$300	16	$19
Yann Ribeiro Lauletta	$140	4	$35
August Ankenbrandt	$120	5	$24
Steve Harris	$65	3	$22

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Retail orders	Total tips	Sess
Dane Fisher	3.00	146	51.6%	17	6	$3,200	72
Chris Beck	3.00	121	47.1%	6	5	$2,662	58
Seth Knappe	2.56	144	34.4%	3	5	$1,987	64
Scott Clelland	2.50	104	54.8%	5	3	$1,534	60
Ethan Adams	2.88	146	42.0%	3	2.2	$2,637	72
Samson Stebbins	2.73	140	42.0%	7	0	$2,532	60
Christopher Taloa	2.90	125	43.6%	0	2	$1,650	58
Arthur Oliveira	2.55	42	53.8%	7	2	$845	28
Nikoa Gazzola	2.59	62	40.3%	2	4	$1,966	44
Shadi Bayoumi	1.95	87	56.5%	2	1	$1,383	37
Kanoa Nakoa	1.92	56	50.0%	5	1	$976	25
Ford Thomas	2.77	76	44.6%	0	1.5	$1,533	36
Laken Maharaj	2.00	21	68.8%	1	1	$395	12
Gavin Klein	2.42	49	55.3%	0	1	$1,079	29
Chapin Miller-Maes	2.33	15	60.0%	0	1.5	$340	14
Kaiano Costa	2.44	38	32.0%	0	2.5	$610	22
Haven Hodel	1.78	22	40.7%	1	2	$300	16
Fred Mayo	1.43	35	37.5%	0	2	$410	10
August Ankenbrandt	1.67	8	75.0%	0	0	$120	5
Steve Harris	1.50	2	66.7%	0	0	$65	3
Ethan Rich	3.00	9	50.0%	0	0	$321	8
Yann Ribeiro Lauletta	2.00	4	50.0%	0	0	$140	4
Hugo Aguilar	1.71	18	25.0%	2	0	$447	12
Isaac Jaffurs	2.14	26	27.8%	0	0	$563	15

Google Reviews — New this week

Google Reviews — TBR

99 reviews · May 31–Aug 1, 2026

5.0

2,248 reviews

People mentioned

Chris T

1 review

great instructor family friendly confident

August

1 review

great instructor family friendly kids

Ethan A

2 reviews

amazing family of 5

Chris Beck

6 reviews

got up first wavetricksconfidencegreat with kids

Dane Fisher

7 reviews

paddleboardgreat crewchill & patient

Arthur Oliveira

2 reviews

amazing instructionmemorable

Fred Mayo

1 review

learned a ton

Scott Clelland

2 reviews

skilledpatientfamily

Shadi Bayoumi

1 review

great surfing

Ford Thomas

1 review

kindtowed everyone out

Hugo Aguilar

2 reviews

Kanoa Nakoa

2 reviews

Seth Knappe

2 reviews

Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school

Ashley Christensen

Dane was beyond incredible!!!!!! Yeah, he did tandem with my eight-year-old and made it so playful and fun! She learned so much and caught so many waves. I couldn't even believe it. Highly highly highly recommend the whole experience. don't miss it!

Nicole aBeckett

So much fun! My 10yr old daughter and I went out with Scotty. He was great and got us both really good waves suitable for each of us. This spot is so gorgeous with a very gentle swell. The whole team is super chill. Highly recommend and would do it again!

Millie Ringhand-Shrout

Hands down the best experience! Kanoa took us out paddle boarding in the bay where we saw dozens of turtles and I was even able to catch a small wave on my SUP. We enjoyed the bay so much we asked for a ride the next day and Hugo drove us and fetched us with a smile and fun conversation. Thank you for making our holiday an amazing experience

Jaime Goberville

Dane, Chris, Seth were our surf instructors and they made it the experience of a lifetime! Thank you!

Grace Pura

Ethan was funny and Hella tuff Seb and max

Manager Goals — Waikiki

Waikiki Summer 2026 KPIs

2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days

June

July

August

Total

Revenue2025: $382,090

$123,611

of $141,781

$18,170 to goal

End of June goal $141,781 · $18,170 to go

$/Labor Hour (avg)

$100

avg goal $96/hr

+$4 vs goal

Media % (avg)2025: 32%

57.2%

avg goal 40%

+17.2pp vs goal

Retail Sales2025: $55,688

$10,916

of $19,781

$8,865 to goal

End of June goal $19,781 · $8,865 to go

# of Reviews2025: 242

112

of 100

goal met · +12

End of June goal 100 · goal met · +12

Bike Rentals (avg)

2.07

avg goal 2.17/day

−0.10 vs goal · 58 rentals (16 W1 + 16 W2 + 10 W3 + 16 W4)

#DDD2025: 21 days

days ≥ $5,500/day

1 DDD day · $100 earned

June goal

$141,781

Actual so far

$123,611

Remaining

$18,170

Pace

Cumulative: 87.2%

Revenue

$154,934

of $143,000 pace

$11,934 over goal

End of July goal $143,000 · $0 to go

$/Labor Hour (avg)

$118

avg goal $106/hr

+$12 vs goal

Media % (avg)

36.1%

avg goal 40%

−3.9pp vs goal

Retail Sales

$12,580

of $20,667 pace

$8,087 to goal

End of July goal $20,667 · $8,087 to go

# of Reviews

144

of 100 pace

goal met · +44

End of July goal 100 · goal met · +13

Bike Rentals (avg)

2.49

avg goal 2.17/day

+0.32/day vs goal · 87 rentals (27 W5 + 8 W6 + 19 W7 + 15 W8 + 18 W9)

#DDD2025: 21 days

days ≥ $5,500/day

11 DDD days · 2 W5 + 3 W6 + 2 W7 + 2 W8 + 2 W9 · $1,100 earned

Revenue

$4,582

goal $133,000

Day 1 of 31 · ↑ ahead of pace

$/Labor Hour (avg)

—

avg goal $150/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

$567

goal $23,589

Day 1 of 31 · ↑ ahead of pace

# of Reviews

—

goal 75

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue2025: $382,090 1X Std

$283,128

of $462,038

$178,910 remaining

$/Labor Hour (avg)goal: $117 avg .5X Std

$111

avg goal $117/hr

−$6 vs goal

Media % (avg)2025: 32% $500 Split

45.5%

avg goal 40%

+5.5pp vs goal

Retail Sales2025: $55,688 $500 Split

$24,063

of $64,038

$39,975 remaining

# of Reviews2025: 242 $500 Split

256

of 300

44 remaining

Bike Rentals (avg) $500 Split

2.30

avg goal 2.17/day

+0.13/day vs goal · 145 rentals (58 Jun + 87 Jul)

#DDD2025: 21 days $100/Day

days ≥ $5,500/day

12 DDD days · $1,200 earned

Summer goal

$462,038

Actual to date

$283,128

Remaining

$178,910

Vs 2025

Cumulative: 61.3%

Waikiki Instructor Performance

12 instructors · Instr avg: 1.71 sess/day · 1 hit 2.5 target · PicThrive: 24 sales · $2,022 instructors · Instr avg: 1.73 sess/day · 1 hit 2.5 target · PicThrive: 16 sales · $1,420

July · Jun 28 – Aug 1

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Tessa Tallent	6	15	2.50
Below target
Elijah A.	23	47	2.04
Javen Hill	22	44	2.00
Tyler Petersohn	18	35	1.94
Rush Li	12	23	1.92
Caesar Llorente	8	14	1.75
Jameson Town	13	22	1.69
Melony	15	25	1.67
Noah Javellana	21	32	1.52
Quinn	11	14	1.27
Brandon Matsumura	9	11	1.22
Seth Beahm	2	2	1.00
Team avg	—	284	1.71

Instructor	Total grat.	Sessions	$/session
Gratuity not reported for Waikiki

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Total tips	Sess
Jameson Town	1.69	57	53.8%	12	$0	22
Javen Hill	2.00	103	50.0%	11	$0	44
Elijah A.	2.04	78	37.7%	9	$0	47
Melony	1.67	58	45.0%	8	$0	25
Brandon Matsumura	1.22	17	23.5%	14	$0	11
Noah Javellana	1.52	65	33.3%	10	$0	32
Tessa Tallent	2.50	32	46.7%	3	$0	15
Tyler Petersohn	1.94	84	23.3%	8	$0	35
Caesar Llorente	1.75	16	37.5%	4	$0	14
Rush Li	1.92	40	30.0%	3	$0	23
Quinn	1.27	26	25.0%	6	$0	14
Seth Beahm	1.00	0	0.0%	0	$0	2

Google Reviews — New this week

Google Reviews — Waikiki

256 reviews · May 31–Aug 1, 2026

4.9

1,887 reviews

People mentioned

Laa

5 reviews

amazingpatientfriendly

Noah Javellana

6 reviews

great instructorguides you through

Melony

2 reviews

incrediblepatient

Kai Kennedy

2 reviews

incredibleencouraging

Elijah A.

4 reviews

incrediblepatient

Selah Snowden

2 reviews

amazingfun

Dakota Gifford

2 reviews

patientencouraging

Tyler Petersohn

2 reviews

friendlychill

Caesar ⚠️

3 reviews

not in payroll/FH

Jameson Town

5 reviews

Brandon Matsumura

4 reviews

Javen Hill

3 reviews

Tessa Tallent

2 reviews

Reid

2 reviews

Ashley

2 reviews

Gen

1 review

Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment

⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.

Sharon McAfoose

We (2 Moms & 4 Kids - ages 6-13) had an amazing time surfing with the JOB Waikiki Surf school in July 2026. We all had a private instructor, this way we could get 1:1 attention and the most out of our lesson (and could catch a lot more waves) - even if it was a little pricey. We ended up having the break almost to ourselves and it was a beautiful morning spent with our kids. Our instructors were amazing - thanks so much Jameson, Reid, Dakota, Branden, Elijah and Noah!! You guys were great! Had an amazing time and made memories that will last a lifetime.

Gordon McKenna

Best surf school on the island, my wife and I were up and surfing like pros after two lessons thanks to the expert guidance by Jameson. Thoroughly enjoyed the experience, good pace, felt safe, caught the best waves

Emily Denyer

Excellent private lesson with Javen. He was the best! I hadn't surfed for over 10 years so definitely need him there helping me out. So helpful, encouraging, fun and he towed me back out heaps! Haha!! Caught some fabulous waves, thanks! Aussie Em

Victor Hernandez

Amazing Service. Right on the beach. Highly recommend for the best local rentals. Brandon and his entire Jaime O'Brien team are first class.

Sapphire

Staff is so friendly and helpful! Rentals are in great condition! Ashley and Noah were amazing!

Manager Goals — Wailea

Wailea Summer 2026 KPIs

2025: $170,029 rev · 2 reviews · 1 DDD day

June

July

August

Total

Revenue2025: $170,029

$100,474

of $105,500

$5,026 to goal

End of June goal $105,500 · $5,026 to go

$/Labor Hour (avg)

$149

avg goal $128/hr

+$21 vs goal

Media % (avg)

59.9%

avg goal 50%

+9.9pp vs goal

Retail Sales

$4,578

of $5,500

$922 to goal

End of June goal $5,500 · $922 to go

# of Reviews2025: 2

of 33

8 to goal

End of June goal 33 · 8 to go

Tour Guests (avg)

3.75

avg goal 8/day

−4.25 vs goal

#DDD2025: 1 day

days ≥ $6,000/day

3 days ≥ $6k this period

June goal

$105,500

Actual so far

$100,474

Remaining

$5,026

Pace

Cumulative: 95.2%

Revenue

$138,774

of $125,000 pace

$13,774 over goal

End of July goal $125,000 · $0 to go

$/Labor Hour (avg)

$185

avg goal $160/hr

+$25 vs goal

Media % (avg)

58.4%

avg goal 50%

+8.4pp vs goal

Retail Sales

$7,281

of $6,000 pace

$1,281 to goal

End of July goal $6,000 · goal met · +$78

# of Reviews

of 34 pace

goal met · +26

End of July goal 34 · goal met · +15

Tour Guests (avg)

4.54

avg goal 8/day

−3.46 vs goal

#DDD2025: 1 day

days ≥ $6,000/day

8 days ≥ $6k this period · 1 W6 + 1 W7 + 3 W8 + 3 W9

Revenue

$4,761

goal $105,500

Day 1 of 31 · ↑ ahead of pace

$/Labor Hour (avg)

—

avg goal $128/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

$361

goal $5,300

Day 1 of 31 · ↑ ahead of pace

# of Reviews

—

goal 33

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue2025: $170,029 1X Std

$244,009

of $341,800

$97,791 remaining

$/Labor Hour (avg)goal: $139 avg .5X Std

$171

avg goal $139/hr

+$32 vs goal

Media % (avg) $500 Split

59.1%

avg goal 50%

+9.1pp vs goal

Retail Sales $500 Split

$12,220

of $16,800

$4,580 remaining

# of Reviews2025: 2 $500 Split

of 100

15 remaining

Tour Guests (avg) $500 Split

4.19

avg goal 8/day

−3.81 vs goal

#DDD2025: 1 day $100/Day

days ≥ $6,000/day

11 days ≥ $6k

Summer goal

$341,800

Actual to date

$244,009

Remaining

$97,791

Vs 2025

Cumulative: 71.4%

Wailea Instructor Performance

16 instructors · Instr avg: 1.62 sess/day · 4 hit 2.0 target · PicThrive: 10 sales · $1,738 instructors · Instr avg: 1.56 sess/day · 3 hit 2.0 target · PicThrive: 6 sales · $910

July · Jun 28 – Aug 1

Instructor	Days	Sessions	Per day
At or above target (2.0/day)
Cash Kalama	7	15	2.14
Reef Toscano	22	45	2.05
Elijah Welch	3	6	2.00
Max Schwartz	1	2	2.00
Below target
La'Au Naluai	18	32	1.78
Miki Przeciechowski	6	10	1.67
Gabriel Lopes	14	23	1.64
Graye Smith	11	18	1.64
Chase Burnes	11	18	1.64
Faith Lennox	8	13	1.62
Wyatt Hartman	10	16	1.60
Austin Kalama	5	7	1.40
Cooper Leuffgen	13	18	1.38
Rex Ang	13	17	1.31
Jake Ahrnsbrak	15	15	1.00
Maui Waves	3	3	1.00
Team avg	—	258	1.62

Instructor	Total grat.	Sessions	$/session
La'Au Naluai	$852	32	$27
Reef Toscano	$685	45	$15
Gabriel Lopes	$543	23	$24
Cooper Leuffgen	$429	18	$24
Chase Burnes	$395	18	$22
Miki Przeciechowski	$324	10	$32
Faith Lennox	$307	13	$24
Cash Kalama	$295	15	$20
Rex Ang	$245	17	$14
Graye Smith	$245	18	$14
Jake Ahrnsbrak	$130	15	$9
Wyatt Hartman	$75	16	$5
Elijah Welch	$60	6	$10
Austin Kalama	$60	7	$9
Max Schwartz	$50	2	$25
Maui Waves	$0	3	$0

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Total tips	Sess
Reef Toscano	2.05	136	57.9%	20	$685	45
Cooper Leuffgen	1.38	44	64.0%	11	$429	18
La'Au Naluai	1.78	89	45.8%	14	$852	32
Graye Smith	1.64	29	61.5%	8	$245	18
Gabriel Lopes	1.64	42	68.6%	6	$543	23
Rex Ang	1.31	37	64.0%	4	$245	17
Wyatt Hartman	1.60	42	64.3%	3	$75	16
Chase Burnes	1.64	34	63.6%	3	$395	18
Faith Lennox	1.62	10	50.0%	5	$307	13
Cash Kalama	2.14	20	52.2%	4	$295	15
Miki Przeciechowski	1.67	46	35.7%	4	$324	10
Max Schwartz	2.00	4	50.0%	1	$50	2
Maui Waves	1.00	5	40.0%	0	$0	3
Austin Kalama	1.40	20	14.3%	5	$60	7
Elijah Welch	2.00	5	33.3%	0	$60	6
Jake Ahrnsbrak	1.00	57	—	0	$130	15

Google Reviews — New this week

Google Reviews — Wailea

85 reviews · May 31–Aug 1, 2026

5.0

16 reviews

People mentioned

Chase

4 reviews

phenomenalknowledgeablepatientgreat instructor

Reef

6 reviews

amazingpatienthighly recommend

Christian

5 reviews

friendlygreat conversation

Austin

3 reviews

friendlywelcoming

Jake

1 review

awesomepatientencouraging

Brodie

1 review

knowledgeablepatientsnorkel tour

La'au / Laau

8 reviews

amazinghighly recommend

Cooper Leuffgen

5 reviews

Cash Kalama

2 reviews

Miki Przeciechowski

2 reviews

Gabriel Lopes

1 review

Max Schwartz

1 review

Sean

1 review

Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos

Diana Stewart

Gabriel was an excellent instructor for my two kids in a semi private. He gave clear and simple instructions that led to both kids having success throughout the lesson. Also - I don't know her name, but the woman at the desk was very helpful and knowledgeable throughout our experience. The waves were ideal for learning for beginners. The photographer/cheerleader (Sean) was super supportive as well and we are going home with fun action shots. Thank you!

Viv Marcella

We went with a group of eight (4 adults and 4 kids) and had an amazing time! Our surf instructors were Cooper and La'au and they were the best, super nice and helpful and if we ever were to do it again I would for sure ask for them if I could. Had an amazing time and enjoyed surfing!

Luke Edwards

Christian, Austin, Cooper and La'au are a great crew definitely recommend everyone was such a big help in making it a memorable experience

Alyssa Kalb

Reef & Cash were amazing and we learned so much for our first time surfing

Wade Litton

Great time with great people!! Mickey and La'au were awesome!