TBR
Waikiki
Wailea
Summer Rankings
Hawaii Goal
Manager Goals — TBR
Turtle Bay Summer 2026 KPIs
2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days
June
July
August
Total
Revenue2025: $747,895
$175,268
of $276,700 goal
$101,432 remaining
↓ Behind pace · need $193,690
$/Labor Hour (avg)
$191
avg goal $222/hr
−$31 vs goal
Media % (avg)2025: 42%
45.5%
avg goal 55%
−9.5pp vs goal
Retail Sales2025: $23,775
$4,116
of $11,700 goal
$7,584 remaining
↓ Behind pace · need $8,190
# of Reviews2025: 178
29
of 75 goal
46 remaining
↓ Behind pace · need 53
Pax / Session (avg)
2.86
avg goal 2.75
+0.11 vs goal
#DDD2025: 24 days
4
days ≥ $10,000/day
4 DDD days · 2 W1 + 1 W2 + 1 W3 · $400 earned
June goal
$276,700
Actual so far
$175,268
Remaining
$101,432
Pace
Cumulative: 63.3%
Instructor Performance
TBR Instructor Performance
20 instructors · Instr avg: 2.30 sess/day · 8 hit 2.5 target · PicThrive: 6 sales · $670
Cumulative · May 31–Jun 20
InstructorDaysSessions Per dayvs 2.5/day
At or above target (2.5/day)
Chris Beck15453.00
Kanoa Nakoa6172.83
Ethan Adams12322.67
Dane Fisher14372.64
Scott Clelland15392.60
Kaiano Costa5132.60
Nikoa Gazzola7182.57
Christopher Taloa10252.50
Below target
Laken Maharaj7172.43
Seth Knappe14322.29
Yann Ribeiro Lauletta8182.25
Arthur Oliveira492.25
Ethan Rich492.25
Shadi Bayoumi9202.22
Ford Thomas10222.20
Isaac Jaffurs242.00
Fred Mayo122.00
Gavin Klein9161.78
August Ankenbrandt6101.67
Hugo Aguilar451.25
Team avg—3902.30
Leaderboard
InstructorSess/dayPaxPhoto %ReviewsRetail ordersTotal tipsSess
Dane Fisher2.645664.9%56.5$1,19437
Ethan Adams2.674962.5%73$76132
Chris Beck3.006284.4%42$1,54845
Christopher Taloa2.504268.0%13$60525
Gavin Klein1.782781.2%21$73016
Ford Thomas2.203963.6%21$50122
Scott Clelland2.605353.8%11$76639
Nikoa Gazzola2.573083.3%11$61918
Seth Knappe2.295759.4%1—$1,00432
Arthur Oliveira2.251455.6%23$2609
August Ankenbrandt1.672380.0%2—$22910
Shadi Bayoumi2.223350.0%12$64220
Kaiano Costa2.601746.2%04$23713
Ethan Rich2.251466.7%01$2319
Kanoa Nakoa2.832341.2%11$46217
Hugo Aguilar1.25660.0%02$255
Yann Ribeiro Lauletta2.252650.0%0—$30918
Laken Maharaj2.432447.1%0—$44117
Isaac Jaffurs2.00650.0%1—$804
Fred Mayo2.00450.0%1—$02
Google Reviews — New this week
Google Reviews — TBR
29 reviews · May 31–Jun 20, 2026
5.0
2,248 reviews
People mentioned
Chris T
1 review
great instructor family friendly confident
August
1 review
great instructor family friendly kids
Ethan A
1 review
amazing family of 5
Chris Beck
4 reviews
got up first wavetricksconfidencegreat with kids
Dane Fisher
4 reviews
paddleboardgreat crewchill & patient
Arthur Oliveira
2 reviews
amazing instructionmemorable
Fred Mayo
1 review
learned a ton
Scott Clelland
1 review
skilledpatientfamily
Shadi Bayoumi
1 review
great surfing
Ford Thomas
1 review
kindtowed everyone out
Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school
EM
Eric Moore
Dane was an awesome instructor. He definitely made it fun. My teenage girls loved it! 🤙
MM
Monica Meacham
I did a private surf lesson with Ethan and absolutely loved the experience. Ethan really helped me catch lots of waves and gave me pointers and feedback after each wave. I feel much more confident after my lesson with him and hope to continue surfing more regularly. Thanks Ethan!
BN
Bita Nasseri
My son did a lesson with Nikoa - it was awesome! He loved it! Great for beginners or intermediate surfers and nicest staff? A Must Do on any vacation on the North shore!
RS
Ryan S
Had a blast! Great trainers Isaac and August. Summer was super helpful and sweet!
EV
Esteban Virgen
10/10, we just did our second day back to back and everything was perfect. Thanks to Summer, Canoa and Gavin for everything!
Manager Goals — Waikiki
Waikiki Summer 2026 KPIs
2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days
June
July
August
Total
Revenue2025: $382,090
$83,665
of $141,781 goal
$58,116 remaining
↓ Behind pace · need $99,247
$/Labor Hour (avg)
$91
avg goal $112/hr
−$21 vs goal
Media % (avg)2025: 32%
46.9%
avg goal 40%
+6.9pp vs goal
Retail Sales2025: $55,688
$8,182
of $19,781 goal
$11,599 remaining
↓ Behind pace · need $13,847
# of Reviews2025: 242
64
of 100 goal
36 remaining
↓ Behind pace · need 70
Bike Rentals (avg)
2.0
avg goal 2.17/day
−0.17 vs goal · 42 rentals (16 W1 + 16 W2 + 10 W3)
#DDD2025: 21 days
0
days ≥ $5,500/day
None yet — W1 avg $3,417/day
June goal
$141,781
Actual so far
$83,665
Remaining
$58,116
Pace
Cumulative: 59.0%
Waikiki Instructor Performance
12 instructors · Instr avg: 1.80 sess/day · 0 hit 2.5 target · PicThrive: 14 sales · $1,195
Cumulative · May 31–Jun 20
InstructorDaysSessionsPer dayvs 2.5/day
At or above target (2.5/day)
Below target
Laa10212.10
Elijah A.7142.00
Brandon Matsumura5102.00
Rush Li9171.89
Javen Hill6111.83
Caesar Llorente591.80
Tessa Tallent591.80
Noah Javellana13231.77
Melony7121.71
Selah Snowden11181.64
Tyler Petersohn10151.50
Quinn231.50
Team avg—1621.80
Leaderboard
InstructorSess/dayPhoto %ReviewsSess
Laa2.1042.9%1021
Melony1.7133.3%812
Elijah A.2.0042.9%514
Selah Snowden1.6461.1%318
Quinn1.5066.7%13
Noah Javellana1.7734.8%523
Brandon Matsumura2.0060.0%010
Tyler Petersohn1.5046.7%315
Javen Hill1.8345.5%111
Caesar Llorente1.8044.4%09
Tessa Tallent1.8022.2%39
Rush Li1.8929.4%117
Google Reviews — New this week
Google Reviews — Waikiki
64 reviews · May 31–Jun 20, 2026
4.9
1,887 reviews
People mentioned
Laa
5 reviews
amazingpatientfriendly
Noah Javellana
4 reviews
great instructorguides you through
Melony
2 reviews
incrediblepatient
Kai Kennedy
2 reviews
incredibleencouraging
Elijah A.
2 reviews
incrediblepatient
Selah Snowden
2 reviews
amazingfun
Dakota Gifford
1 review
patientencouraging
Tyler Petersohn
1 review
friendlychill
Caesar ⚠️
3 reviews
not in payroll/FH
Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment
⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.
AL
Alexis L
seilah tyler and quinn were so kind and supportive!! had a great first surf lesson with them
AH
Andee Hamblin
Mel and Eli did awesome! I took lessons last year already and I learned more in the 90 min with them than I did last year. Would recommend!
IL
Isaac Lustig
Elijah and Noah are awesome!
ST
Susan Thompson
brandon is phenomenal here - all service 10\10!!
JR
Jeanelly R
We had an amazing experience with Kai and Rush! They were super welcoming and friendly and were able to help us figure out what rentals worked best. Definitely friendly employees and had great customer service.
Manager Goals — Wailea
Wailea Summer 2026 KPIs
2025: $170,029 rev · 2 reviews · 1 DDD day
June
July
August
Total
Revenue2025: $170,029
$64,179
of $105,500 goal
$41,321 remaining
↓ Behind pace · need $73,850
$/Labor Hour (avg)
$148
avg goal $128/hr
+$20 vs goal
Media % (avg)
56.5%
avg goal 50%
+6.5pp vs goal
Retail Sales
$3,550
of $5,500 goal
$1,950 remaining
↓ Behind pace · need $3,850
# of Reviews2025: 2
15
of 33 goal
18 remaining
↓ Behind pace · need 23
Tour Guests (avg)
3.86
avg goal 8/day
−4.14/day vs goal
#DDD2025: 1 day
2
days ≥ $6,000/day
2 days ≥ $6k this period
June goal
$105,500
Actual so far
$64,179
Remaining
$41,321
Pace
Cumulative: 60.8%
Wailea Instructor Performance
11 instructors · Team avg: 1.41 sess/day · 0 hit 2.0 target · Surf grat: $1,188 · PicThrive: 7 sales · $1,415
Cumulative · May 31–Jun 20
InstructorDaysSessionsPer dayvs 2.0/day
At or above target (2.0/day)
Below target
Miki Przeciechowski471.75
Reef Toscano15251.67
Chase Burnes9151.67
Jake Ahrnsbrak7111.57
La'Au Naluai571.40
Austin Kalama341.33
Wyatt Hartman341.33
Elijah Welch341.33
Graye Smith451.25
Gabriel Lopes671.17
Max Schwartz111.00
Team avg—901.41
Leaderboard
InstructorSess/dayPhoto %ReviewsTotal tipsSess
Reef Toscano1.6764.0%5$42825
Chase Burnes1.6746.7%4$5215
Jake Ahrnsbrak1.5790.9%2$13411
Miki Przeciechowski1.7571.4%2$727
La'Au Naluai1.4042.9%2$1007
Graye Smith1.25100.0%0$505
Max Schwartz1.00100.0%0$01
Gabriel Lopes1.1785.7%0$2567
Austin Kalama1.3350.0%1$304
Wyatt Hartman1.3375.0%0$04
Elijah Welch1.3350.0%0$664
Google Reviews — New this week
Google Reviews — Wailea
15 reviews · May 31–Jun 20, 2026
5.0
16 reviews
People mentioned
Chase
4 reviews
phenomenalknowledgeablepatientgreat instructor
Reef
4 reviews
amazingpatienthighly recommend
Christian
4 reviews
friendlygreat conversation
Austin
2 reviews
friendlywelcoming
Jake
1 review
awesomepatientencouraging
Brodie
1 review
knowledgeablepatientsnorkel tour
La'au / Laau
2 reviews
amazinghighly recommend
Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos
IA
Ian Attaway
La'au was a fantastic teacher. My wife and I could not have asked for a better learning experience. By the end of the lesson we were riding waves in full. Definitely a must return next time we visit.
JB
Jennifer Berger
My husband and I were paired with La'au for our lesson. We could not be happier with our experience. He was an excellent instructor and we look forward to suggesting the company and him specifically to our friends and family. We were both able to stand up most of the morning that's how good he is!!! WE HAD SO MUCH FUN THANK YOU LA'AU and thank you for dragging my ass around all day :))))
JV
John Valadez
Just finished a session with Miki as my instructor and I had a great time! Learning how to surf is hard, but he was super helpful getting me started with my first time surfing. I would highly recommend giving this experience a try for anyone looking to put themselves out there!
All-summer instructor rankings
Week 3 · 3 of 13 weeks
Summer progress
3 / 13 weeks
Jun 1Jun 29Jul 27Aug 31
Composite score formula
Instructor bonuses
TBR
25% Pax 25% Photo % 25% Reviews 25% Retail
Waikiki
40% Reviews 40% Photo % 20% Sess/day
Wailea
60% Reviews 40% Photo %
Photo % and Sess/day are monthly averages across all weeks. Pax, reviews, and retail orders are monthly cumulative totals.
Bonus amounts TBD
Top performers per location rewarded at end of summer.
Tiers and amounts to be announced.
Monthly rankings
June
July
August
TBR — Monthly Rankings
20 instructors · 25% Pax · 25% Photo % · 25% Reviews · 25% Retail orders
Waikiki — Monthly Rankings
12 instructors · 40% Reviews · 40% Photo % · 20% Sess/day
Wailea — Monthly Rankings
11 instructors · 60% Reviews · 40% Photo %
Rankings reflect cumulative month-to-date data. Photo % and Sess/day are monthly averages, not weekly snapshots.
2026 Hawaii Summer Revenue Goal
$1,581,538
TBR $777,700 · Waikiki $462,038 · Wailea $341,800
🏄 Team Incentive
If all locations hit individual revenue goal — whole leadership team private Wai Kai day!
🏆 Top Manager Incentive
Top location vs goal % — managers get 1 custom surfboard each!
Location progress vs goal
TBR
Goal: $777,700 Actual: $175,268 22.5%
↓ Behind pace −0.6pp Pace marker: 23.1% · $629k remaining
Waikiki
Goal: $462,038 Actual: $83,665 18.1%
↓ Behind pace −5.0pp Pace marker: 23.1% · $346k remaining
Wailea
Goal: $341,800 Actual: $64,179 18.8%
↓ Behind pace −4.3pp Pace marker: 23.1% · $282k remaining
Combined Hawaii total
Goal: $1,581,538 Actual: $323,112 20.4%
↓ Behind pace −2.7pp Pace marker: 23.1% · Week 3 of 13
Jun 1$735k$1,100k$1,470k