TBR
Waikiki
Wailea
Summer Rankings
Hawaii Goal
Manager Goals — TBR
Turtle Bay Summer 2026 KPIs
2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days
June
July
August
Total
Revenue2025: $747,895
$218,985
of $258,253 pace
↓ $39,268 behind pace
End of June goal $276,700 · $57,715 to go
$/Labor Hour (avg)
$184
avg goal $222/hr
−$38 vs goal
Media % (avg)2025: 42%
51.6%
avg goal 55%
−3.4pp vs goal
Retail Sales2025: $23,775
$5,398
of $9,725 pace
↓ $4,327 behind pace
End of June goal $10,420 · $5,022 to go
# of Reviews2025: 178
48
of 70 pace
↓ 22 behind pace
End of June goal 75 · 27 to go
Pax / Session (avg)
2.67
avg goal 2.75
−0.08 vs goal
#DDD2025: 24 days
4
days ≥ $10,000/day
4 DDD days · 2 W1 + 1 W2 + 1 W3 · $400 earned
June goal
$276,700
Actual so far
$218,985
Remaining
$57,715
Pace
Cumulative: 79.1%
Instructor Performance
TBR Instructor Performance
22 instructors · Instr avg: 1.96 sess/day · 2 hit 2.5 target · PicThrive: 7 sales · $749
Cumulative · May 31–Jun 27
InstructorDaysSessions Per dayvs 2.5/day
At or above target (2.5/day)
Chris Beck20582.90
Dane Fisher18462.56
Below target
Scott Clelland19452.37
Christopher Taloa14332.36
Kanoa Nakoa9212.33
Seth Knappe17382.24
Ethan Adams18402.22
Kaiano Costa7152.14
Yann Ribeiro Lauletta9192.11
Laken Maharaj10212.10
Nikoa Gazzola11232.09
Ford Thomas12242.00
Arthur Oliveira8162.00
Isaac Jaffurs242.00
Shadi Bayoumi12231.92
Ethan Rich6111.83
Gavin Klein12201.67
August Ankenbrandt6101.67
Fred Mayo231.50
Hugo Aguilar561.20
Chapin Miller-Maes221.00
Samson Stebbins111.00
Team avg—4791.96
Leaderboard
InstructorSess/dayPaxPhoto %ReviewsRetail ordersTotal tipsSess
Dane Fisher2.567054.3%96.5$1,67746
Ethan Adams2.226255.0%163$88740
Chris Beck2.907760.3%53$2,13858
Christopher Taloa2.365351.5%14$93833
Seth Knappe2.246852.6%11$1,39938
Scott Clelland2.376244.4%12$94145
Nikoa Gazzola2.094365.2%12$94923
Arthur Oliveira2.002543.8%53$58016
Shadi Bayoumi1.923847.8%22$80223
Gavin Klein1.673360.0%31$92020
Ford Thomas2.004254.2%21$57124
Kaiano Costa2.141946.7%04$33715
Ethan Rich1.831772.7%01$36411
Hugo Aguilar1.20866.7%02$256
Chapin Miller-Maes1.004100.0%0—$502
Samson Stebbins1.002100.0%0—$751
Kanoa Nakoa2.332838.1%11$56221
Yann Ribeiro Lauletta2.112752.6%1—$30919
August Ankenbrandt1.672350.0%2—$22910
Laken Maharaj2.102928.6%11$60121
Fred Mayo1.50666.7%1—$03
Isaac Jaffurs2.00650.0%1—$804
Google Reviews — New this week
Google Reviews — TBR
48 reviews · May 31–Jun 27, 2026
5.0
2,248 reviews
People mentioned
Chris T
1 review
great instructor family friendly confident
August
1 review
great instructor family friendly kids
Ethan A
1 review
amazing family of 5
Chris Beck
4 reviews
got up first wavetricksconfidencegreat with kids
Dane Fisher
4 reviews
paddleboardgreat crewchill & patient
Arthur Oliveira
2 reviews
amazing instructionmemorable
Fred Mayo
1 review
learned a ton
Scott Clelland
1 review
skilledpatientfamily
Shadi Bayoumi
1 review
great surfing
Ford Thomas
1 review
kindtowed everyone out
Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school
TH
thagrintch
This is hands-down, the best surfing experience in Hawaii. Everyone is extremely friendly and knowledgeable and they make sure that you have a wonderful experience. But in particular, I'd like to point out our instructor, Ethan. He is an experienced surfer and very personable, he is the reason both of my kids and myself had an incredible time. With his help, we were able to catch waves, really good waves, first go around. He was so fun and knowledgable, and really got to know us; absolutely made our experience amazing. Thank you Ethan for all your great help out on those waves! You made our trip unforgettable!
CG
Catherine Gladding
Ethan A. and Yann were absolutely incredible with my two kids during their surf lesson at Jamie's on the North Shore. They were professional, patient, and made the entire experience fun and memorable. They truly went above and beyond to make sure both kids felt safe, confident, and successful in the water. Their encouragement and positive attitudes made all the difference, and it was clear they genuinely cared about giving us the best experience possible. We are so grateful and highly recommend Ethan and Yann to anyone looking for amazing surf instructors!
BL
braiden larsen
Arthur and Summer made our day awesome. This was the best first surfing experience we could have asked for!
SN
Snoufal81
Shadi was a great instructor and had an amazing personality. My son and I had a great experience and would recommend to anyone visiting North Shore.
Manager Goals — Waikiki
Waikiki Summer 2026 KPIs
2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days
June
July
August
Total
Revenue2025: $382,090
$113,280
of $132,329 pace
↓ $19,049 behind pace
End of June goal $141,781 · $28,501 to go
$/Labor Hour (avg)
$89
avg goal $96/hr
−$7 vs goal
Media % (avg)2025: 32%
57.2%
avg goal 40%
+17.2pp vs goal
Retail Sales2025: $55,688
$10,916
of $18,462 pace
↓ $7,546 behind pace
End of June goal $19,781 · $8,865 to go
# of Reviews2025: 242
112
of 93 pace
↑ ahead of pace · +19
End of June goal 100 · goal met · +12
Bike Rentals (avg)
2.07
avg goal 2.17/day
−0.10 vs goal · 58 rentals (16 W1 + 16 W2 + 10 W3 + 16 W4)
#DDD2025: 21 days
1
days ≥ $5,500/day
1 DDD day · $100 earned
June goal
$141,781
Actual so far
$113,280
Remaining
$28,501
Pace
Cumulative: 79.9%
Waikiki Instructor Performance
12 instructors · Instr avg: 1.73 sess/day · 0 hit 2.5 target · PicThrive: 25 sales · $2,405
Cumulative · May 31–Jun 27
InstructorDaysSessionsPer dayvs 2.5/day
At or above target (2.5/day)
Below target
Laa12242.00
Elijah A.12231.92
Javen Hill10181.80
Rush Li14251.79
Brandon Matsumura8141.75
Noah Javellana15261.73
Tessa Tallent7121.71
Caesar Llorente6101.67
Selah Snowden14231.64
Melony11181.64
Tyler Petersohn13211.62
Quinn691.50
Team avg—2231.73
Leaderboard
InstructorSess/dayPhoto %ReviewsSess
Elijah A.1.9256.5%1323
Laa2.0050.0%1124
Quinn1.5088.9%59
Melony1.6450.0%918
Javen Hill1.8066.7%518
Selah Snowden1.6469.6%423
Noah Javellana1.7342.3%626
Tyler Petersohn1.6257.1%421
Brandon Matsumura1.7550.0%414
Tessa Tallent1.7150.0%412
Rush Li1.7948.0%225
Caesar Llorente1.6750.0%010
Google Reviews — New this week
Google Reviews — Waikiki
112 reviews · May 31–Jun 27, 2026
4.9
1,887 reviews
People mentioned
Laa
5 reviews
amazingpatientfriendly
Noah Javellana
4 reviews
great instructorguides you through
Melony
2 reviews
incrediblepatient
Kai Kennedy
2 reviews
incredibleencouraging
Elijah A.
2 reviews
incrediblepatient
Selah Snowden
2 reviews
amazingfun
Dakota Gifford
1 review
patientencouraging
Tyler Petersohn
1 review
friendlychill
Caesar ⚠️
3 reviews
not in payroll/FH
Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment
⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.
RB
Reese Beard
First time surfing and had so much fun! Elijah was such a great instructor; he made it so easy and fun! While out surfing, I stepped on a sea urchin. Elijah removed the needle from my foot while we were still out in the water and gave me recommendations to help remove it. He was very sweet and helpful, if you can ask for him to be your instructor!! If you are in Hawaii, I definitely recommend stopping here! 10/10 experience
KC
Kevin Carballo
Javen, Dakota, and Noah were all great!
MR
Matthew Ray
The best surfing experience on the island! Shoutout Tessa, Quinn, and Javen for an unforgettable time.
CB
Christed Buligon
Very convenient rentals for our vacation right next to the beach. Gen and Katie were great helping us out! Thank you for the great and speedy service. Will rent again and highly recommend. Bonus for the location! Aloha!!!
Manager Goals — Wailea
Wailea Summer 2026 KPIs
2025: $170,029 rev · 2 reviews · 1 DDD day
June
July
August
Total
Revenue2025: $170,029
$90,281
of $98,467 pace
↓ $8,186 behind pace
End of June goal $105,500 · $15,219 to go
$/Labor Hour (avg)
$148
avg goal $128/hr
+$20 vs goal
Media % (avg)
59.9%
avg goal 50%
+9.9pp vs goal
Retail Sales
$4,578
of $5,133 pace
↓ $555 behind pace
End of June goal $5,500 · $922 to go
# of Reviews2025: 2
25
of 31 pace
↓ 6 behind pace
End of June goal 33 · 8 to go
Tour Guests (avg)
3.75
avg goal 8/day
−4.25/day vs goal
#DDD2025: 1 day
2
days ≥ $6,000/day
2 days ≥ $6k this period
June goal
$105,500
Actual so far
$90,281
Remaining
$15,219
Pace
Cumulative: 85.6%
Wailea Instructor Performance
11 instructors · Team avg: 1.36 sess/day · 0 hit 2.0 target · Surf grat: $1,652 · PicThrive: 9 sales · $1,727
Cumulative · May 31–Jun 27
InstructorDaysSessionsPer dayvs 2.0/day
At or above target (2.0/day)
Below target
Miki Przeciechowski471.75
Chase Burnes13221.69
Reef Toscano20331.65
Jake Ahrnsbrak9131.44
La'Au Naluai571.40
Elijah Welch341.33
Austin Kalama451.25
Gabriel Lopes11131.18
Graye Smith671.17
Wyatt Hartman781.14
Max Schwartz111.00
Team avg—1201.36
Leaderboard
InstructorSess/dayPhoto %ReviewsTotal tipsSess
Reef Toscano1.6563.6%9$42833
Chase Burnes1.6959.1%6$12022
La'Au Naluai1.4057.1%4$1007
Graye Smith1.1785.7%2$2007
Jake Ahrnsbrak1.4484.6%2$23013
Austin Kalama1.2580.0%2$305
Gabriel Lopes1.1876.9%2$40613
Miki Przeciechowski1.7557.1%3$727
Max Schwartz1.00100.0%0$01
Wyatt Hartman1.1462.5%1$08
Elijah Welch1.3350.0%0$664
Google Reviews — New this week
Google Reviews — Wailea
25 reviews · May 31–Jun 27, 2026
5.0
16 reviews
People mentioned
Chase
4 reviews
phenomenalknowledgeablepatientgreat instructor
Reef
4 reviews
amazingpatienthighly recommend
Christian
4 reviews
friendlygreat conversation
Austin
2 reviews
friendlywelcoming
Jake
1 review
awesomepatientencouraging
Brodie
1 review
knowledgeablepatientsnorkel tour
La'au / Laau
2 reviews
amazinghighly recommend
Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos
MA
matthewcgreer
Amazing experience with Gabriel and Gray!! Family of 5 and we had two 14-yr olds and a 4 yr old. They did such a great job making it easy to learn and customized an experience for our 4 yr old to have fun and stay safe!
CS
Christopher Soto
Had the time of my life. Reef, the instructor, was very thorough with his teachings and took little to no time to get us acclimated. Sean the photographer was also great, the shots were so worth it.
AP
A Marques Pitre
Christian was absolutely awesome! This was a phenomenal experience, I will definitely be back.
All-summer instructor rankings
Week 4 · 4 of 13 weeks
Summer progress
3 / 13 weeks
Jun 1Jun 29Jul 27Aug 31
Composite score formula
Instructor bonuses
TBR
25% Pax 25% Photo % 25% Reviews 25% Retail
Waikiki
40% Reviews 40% Photo % 20% Sess/day
Wailea
60% Reviews 40% Photo %
Photo % and Sess/day are monthly averages across all weeks. Pax, reviews, and retail orders are monthly cumulative totals.
Bonus amounts TBD
Top performers per location rewarded at end of summer.
Tiers and amounts to be announced.
Monthly rankings
June
July
August
TBR — Monthly Rankings
22 instructors · 25% Pax · 25% Photo % · 25% Reviews · 25% Retail orders
Waikiki — Monthly Rankings
12 instructors · 40% Reviews · 40% Photo % · 20% Sess/day
Wailea — Monthly Rankings
11 instructors · 60% Reviews · 40% Photo %
Rankings reflect cumulative month-to-date data. Photo % and Sess/day are monthly averages, not weekly snapshots.
2026 Hawaii Summer Revenue Goal
$1,581,538
TBR $777,700 · Waikiki $462,038 · Wailea $341,800
🏄 Team Incentive
If all locations hit individual revenue goal — whole leadership team private Wai Kai day!
🏆 Top Manager Incentive
Top location vs goal % — managers get 1 custom surfboard each!
Location progress vs goal
TBR
Goal: $777,700 Actual: $218,985 28.2%
↓ Behind pace −2.6pp Pace marker: 30.8% · $559k remaining
Waikiki
Goal: $462,038 Actual: $113,280 24.5%
↓ Behind pace −6.3pp Pace marker: 30.8% · $349k remaining
Wailea
Goal: $341,800 Actual: $90,281 26.4%
↓ Behind pace −4.4pp Pace marker: 30.8% · $252k remaining
Combined Hawaii total
Goal: $1,581,538 Actual: $422,546 26.7%
↓ Behind pace −4.1pp Pace marker: 30.8% · Week 4 of 13
Jun 1$735k$1,100k$1,470k