JOB Surf — Summer 2026 Scorecard

Manager Goals — TBR

Turtle Bay Summer 2026 KPIs

2025: $747,895 rev · $23,775 retail · 178 reviews · 24 DDD days

June

July

August

Total

Revenue2025: $747,895

$120,760

of $276,700 goal

$155,940 remaining

↓ Behind pace · need $129,219

$/Labor Hour (avg)

$202

avg goal $222/hr

−$20 vs goal

Media % (avg)2025: 42%

42.8%

avg goal 55%

−12.2pp vs goal

Retail Sales2025: $23,775

$2,698

of $11,700 goal

$9,002 remaining

↓ Behind pace · need $5,464

# of Reviews2025: 178

of 75 goal

61 remaining

↓ Behind pace · need 35

Pax / Session (avg)

3.36

avg goal 2.75

+0.61 vs goal

#DDD2025: 24 days

days ≥ $10,000/day

3 DDD days · 2 W1 + 1 W2 · $300 earned

June goal

$276,700

Actual so far

$120,760

Remaining

$155,940

Pace

Cumulative: 43.6%

Revenue

—

goal $276,700

No data yet

$/Labor Hour (avg)

—

avg goal $222/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

—

goal $10,000

No data yet

# of Reviews

—

goal 75

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue

—

goal $217,000

No data yet

$/Labor Hour (avg)

—

avg goal $210/hr

No data yet

Media % (avg)

—

avg goal 55%

No data yet

Retail Sales

—

goal $9,000

No data yet

# of Reviews

—

goal 50

No data yet

Pax / Session (avg)

—

avg goal 2.75

No data yet

#DDD2025: 24 days

—

days ≥ $10,000/day

No data yet

Revenue2025: $747,895 1X Std

$120,760

of $777,700

$656,940 remaining

$/Labor Hour (avg)goal: $218 avg .5X Std

$202

avg goal $218/hr

−$16 vs goal

Media % (avg)2025: 42% $500 Split

42.8%

avg goal 55%

−12.2pp vs goal

Retail Sales2025: $23,775 $500 Split

$2,698

of $30,700

$28,002 remaining

# of Reviews2025: 178 $500 Split

of 200

186 remaining

Pax / Session (avg) $500 Split

3.36

avg goal 2.75

+0.61 vs goal

#DDD2025: 24 days $100/Day

days ≥ $10,000/day

$300 earned so far

Summer goal

$777,700

Actual to date

$120,760

Remaining

$656,940

Vs 2025

Cumulative: 15.5%

Instructor Performance

TBR Instructor Performance

20 instructors · Instr avg: 2.45 sess/day · 11 hit 2.5 target · PicThrive: 3 sales · $325

Cumulative · May 31–Jun 13

Instructor	Days	Sessions	Per day
At or above target (2.5/day)
Kanoa Nakoa	3	12	3.00
Chris Beck	10	31	3.00
Kaiano Costa	4	12	3.00
Scott Clelland	10	29	2.90
Christopher Taloa	6	17	2.83
Ethan Adams	8	22	2.75
Nikoa Gazzola	4	11	2.75
Dane Fisher	10	26	2.60
Gavin Klein	2	5	2.50
Arthur Oliveira	2	5	2.50
Laken Maharaj	6	15	2.50
Below target
Ford Thomas	7	17	2.43
Shadi Bayoumi	7	17	2.43
Yann Ribeiro Lauletta	7	17	2.43
Ethan Rich	3	7	2.33
Seth Knappe	9	20	2.22
Isaac Jaffurs	1	2	2.00
Fred Mayo	1	2	2.00
August Ankenbrandt	4	7	1.75
Hugo Aguilar	1	1	1.00
Team avg	—	275	2.45

Instructor	Total grat.	Sessions	$/session
Chris Beck	$902	31	$29
Dane Fisher	$654	26	$25
Scott Clelland	$595	29	$21
Ethan Adams	$459	22	$21
Shadi Bayoumi	$457	17	$27
Seth Knappe	$415	20	$21
Ford Thomas	$372	17	$22
Christopher Taloa	$286	17	$17
Laken Maharaj	$278	15	$19
Yann Ribeiro Lauletta	$269	17	$16
Kaiano Costa	$227	12	$19
Ethan Rich	$202	7	$29
Gavin Klein	$202	5	$40
Arthur Oliveira	$188	5	$38
Kanoa Nakoa	$176	12	$15
Nikoa Gazzola	$158	11	$14
August Ankenbrandt	$67	7	$10
Isaac Jaffurs	$62	2	$31
Hugo Aguilar	$0	1	$0
Fred Mayo	$0	2	$0
Team total	$5,969	275	$22 avg

Leaderboard

Instructor	Sess/day	Pax	Photo %	Reviews	Retail orders	Total tips	Sess
Dane Fisher	2.60	38	57.7%	4	4	$654	26
Chris Beck	3.00	40	80.6%	4	1	$902	31
Christopher Taloa	2.83	30	64.7%	1	2	$286	17
Scott Clelland	2.90	40	55.2%	1	1	$595	29
Ethan Adams	2.75	35	59.1%	1	1	$459	22
Ford Thomas	2.43	31	64.7%	1	—	$372	17
Shadi Bayoumi	2.43	29	41.2%	1	1	$457	17
August Ankenbrandt	1.75	15	100.0%	1	—	$67	7
Kaiano Costa	3.00	16	41.7%	0	3	$227	12
Seth Knappe	2.22	33	55.0%	0	—	$415	20
Nikoa Gazzola	2.75	19	81.8%	0	—	$158	11
Ethan Rich	2.33	10	71.4%	0	1	$202	7
Arthur Oliveira	2.50	9	20.0%	2	1	$188	5
Kanoa Nakoa	3.00	13	50.0%	0	1	$176	12
Yann Ribeiro Lauletta	2.43	24	47.1%	0	—	$269	17
Isaac Jaffurs	2.00	2	100.0%	0	—	$62	2
Gavin Klein	2.50	7	80.0%	0	—	$202	5
Laken Maharaj	2.50	19	40.0%	0	—	$278	15
Fred Mayo	2.00	4	50.0%	1	—	$0	2
Hugo Aguilar	1.00	1	0.0%	0	2	$0	1

Google Reviews — New this week

Google Reviews — TBR

14 reviews · May 31–Jun 13, 2026

5.0

2,248 reviews

People mentioned

Chris T

1 review

great instructor family friendly confident

August

1 review

great instructor family friendly kids

Ethan A

1 review

amazing family of 5

Chris Beck

4 reviews

got up first wavetricksconfidencegreat with kids

Dane Fisher

4 reviews

paddleboardgreat crewchill & patient

Arthur Oliveira

2 reviews

amazing instructionmemorable

Fred Mayo

1 review

learned a ton

Scott Clelland

1 review

skilledpatientfamily

Shadi Bayoumi

1 review

great surfing

Ford Thomas

1 review

kindtowed everyone out

Themes family friendly first time surfing amazing instructors kids would do again got up on first wave family & kids patient & encouraging saw turtles best surf school

Eve Cia

We had an excellent time with Jamie O'Brien's Surf Experience in Oahu! Our instructors, Dane and his crew, were absolutely fantastic. We were all complete beginners, but they made the entire experience simple, easy, and so much fun from start to finish. The team was incredibly supportive and hands-on in the water — they helped pull us out to the waves, guided us into position, and even gave us a little push to catch waves. What could have been intimidating for first-timers turned into an awesome and memorable experience. Highly recommend to anyone visiting Oahu! 🏄🏝️🌴

Matt Sauer

Dane and Fred were awesome. We learned a ton with them and had an absolute blast. Best surf school we've been to by far. Highly recommend these guys.

Evan Waters

Chris was an awesome instructor. He was very clear and made sure we were successful for our first time surfing.

Jennifer Friedman

Thanks to Arthur and Galapagos I'm planning on going surfing at least once more this trip and they did an amazing job instructing us and we all had an amazing time under their instruction. It was an amazing experience that I won't be forgetting.

San K

Shout out to Shadi, Arthur, and Summer! Great check in experience with Summer and great surfing experience with Shadi and Arthur.

Manager Goals — Waikiki

Waikiki Summer 2026 KPIs

2025: $382,090 rev · $55,688 retail · 242 reviews · 21 DDD days

June

July

August

Total

Revenue2025: $382,090

$57,076

of $141,781 goal

$84,705 remaining

↓ Behind pace · need $66,172

$/Labor Hour (avg)

$100

avg goal $112/hr

−$12 vs goal

Media % (avg)2025: 32%

50.0%

avg goal 40%

+10pp vs goal

Retail Sales2025: $55,688

$4,931

of $19,781 goal

$14,850 remaining

↓ Behind pace · need $9,228

# of Reviews2025: 242

of 100 goal

58 remaining

↓ Behind pace · need 47

Bike Rentals (avg)

2.29

avg goal 2.17/day

+0.12 vs goal · 32 rentals (16 W1 + 16 W2)

#DDD2025: 21 days

days ≥ $5,500/day

None yet — W1 avg $3,417/day

June goal

$141,781

Actual so far

$57,076

Remaining

$84,705

Pace

Cumulative: 40.3%

Revenue

—

goal $143,000

No data yet

$/Labor Hour (avg)

—

avg goal $122/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

—

goal $20,667

No data yet

# of Reviews

—

goal 100

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue

—

goal $133,000

No data yet

$/Labor Hour (avg)

—

avg goal $150/hr

No data yet

Media % (avg)

—

avg goal 40%

No data yet

Retail Sales

—

goal $23,589

No data yet

# of Reviews

—

goal 75

No data yet

Bike Rentals (avg)

—

avg goal 2.17/day

No data yet

#DDD2025: 21 days

—

days ≥ $5,500/day

No data yet

Revenue2025: $382,090 1X Std

$57,076

of $462,038

$404,962 remaining

$/Labor Hour (avg)goal: $128 avg .5X Std

$100

avg goal $128/hr

−$28 vs goal

Media % (avg)2025: 32% $500 Split

50.0%

avg goal 40%

+10pp vs goal

Retail Sales2025: $55,688 $500 Split

$4,931

of $64,038

$59,107 remaining

# of Reviews2025: 242 $500 Split

of 300

258 remaining

Bike Rentals (avg) $500 Split

2.29

avg goal 2.17/day

+0.12 vs goal · 32 rentals (16 W1 + 16 W2)

#DDD2025: 21 days $100/Day

days ≥ $5,500/day

None yet

Summer goal

$462,038

Actual to date

$57,076

Remaining

$404,962

Vs 2025

Cumulative: 12.4%

Waikiki Instructor Performance

12 instructors · Instr avg: 1.98 sess/day · 0 hit 2.5 target · PicThrive: 8 sales · $665

Cumulative · May 31–Jun 13

Instructor	Days	Sessions	Per day
Below target
Elijah A.	3	7	2.33
Laa	8	18	2.25
Selah Snowden	7	14	2.00
Noah Javellana	9	18	2.00
Tessa Tallent	3	6	2.00
Rush Li	5	10	2.00
Brandon Matsumura	5	10	2.00
Melony	4	8	2.00
Reid	5	10	2.00
Javen Hill	2	4	2.00
Caesar Llorente	3	5	1.67
Tyler Petersohn	6	9	1.50
Team avg	—	119	1.98

Instructor	Total grat.	Sessions	$/session
Gratuity not reported for Waikiki W1

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Sess
Laa	2.25	44.4%	10	18
Melony	2.00	50.0%	6	8
Selah Snowden	2.00	57.1%	2	14
Noah Javellana	2.00	38.9%	4	18
Brandon Matsumura	2.00	60.0%	0	10
Tyler Petersohn	1.50	44.4%	2	9
Javen Hill	2.00	50.0%	0	4
Elijah A.	2.33	28.6%	2	7
Reid	2.00	40.0%	0	10
Caesar Llorente	1.67	40.0%	0	5
Tessa Tallent	2.00	33.3%	0	6
Rush Li	2.00	10.0%	0	10

Google Reviews — New this week

Google Reviews — Waikiki

42 reviews · May 31–Jun 13, 2026

4.9

1,887 reviews

People mentioned

Laa

5 reviews

amazingpatientfriendly

Noah Javellana

4 reviews

great instructorguides you through

Melony

2 reviews

incrediblepatient

Kai Kennedy

2 reviews

incredibleencouraging

Elijah A.

2 reviews

incrediblepatient

Selah Snowden

2 reviews

amazingfun

Dakota Gifford

1 review

patientencouraging

Tyler Petersohn

1 review

friendlychill

Caesar ⚠️

3 reviews

not in payroll/FH

Themes patient instructors first time surfing highly recommend family friendly beginner friendly stood up first try easy rentals friendly staff great with kids first-time surfing family lessons top-shape equipment

⚠️ Caesar is mentioned in 3 reviews (Laura Frei, Manon, kaylee nicole) but does not appear in FareHarbor or payroll records. Reviews noted but not counted toward instructor rankings.

Mason Nguyen

Awesome experience!! Kai and Laa helped us out a ton!!

Caden Nguyen

Kai and Laa were super helpful, I love this place

Danielle Aldrich

My bf and I discovered a new passion and feel in love with surfing! Shoutout to our instructors Mel and La'a for making the experience great and also very safe as well. We will be back for more!

victoria roig

So fun!!! The instructors Mel, Laa and Tulare were amazing! Perfect for kids

Vanessa Garma

Kai was very helpful with our beach equipments. Friendly and approachable.

Manager Goals — Wailea

Wailea Summer 2026 KPIs

2025: $170,029 rev · 2 reviews · 1 DDD day

June

July

August

Total

Revenue2025: $170,029

$45,582

of $105,500 goal

$59,918 remaining

↓ Behind pace · need $49,234

$/Labor Hour (avg)

$165

avg goal $128/hr

+$37 vs goal

Media % (avg)

47.3%

avg goal 50%

−2.7pp vs goal

Retail Sales

$2,499

of $5,500 goal

$3,001 remaining

↓ Behind pace · need $2,565

# of Reviews2025: 2

of 33 goal

21 remaining

↓ Behind pace · need 15

Tour Guests (avg)

4.79

avg goal 8/day

−3.21/day vs goal

#DDD2025: 1 day

days ≥ $6,000/day

2 days ≥ $6k this period

June goal

$105,500

Actual so far

$45,582

Remaining

$59,918

Pace

Cumulative: 43.2%

Revenue

—

goal $125,000

No data yet

$/Labor Hour (avg)

—

avg goal $160/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

—

goal $6,000

No data yet

# of Reviews

—

goal 34

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue

—

goal $105,500

No data yet

$/Labor Hour (avg)

—

avg goal $128/hr

No data yet

Media % (avg)

—

avg goal 50%

No data yet

Retail Sales

—

goal $5,300

No data yet

# of Reviews

—

goal 33

No data yet

Tour Guests (avg)

—

avg goal 8/day

No data yet

#DDD2025: 1 day

—

days ≥ $6,000/day

No data yet

Revenue2025: $170,029 1X Std

$45,582

of $341,800

$296,218 remaining

$/Labor Hour (avg)goal: $139 avg .5X Std

$165

avg goal $139/hr

+$26 vs goal

Media % (avg) $500 Split

47.3%

avg goal 50%

−2.7pp vs goal

Retail Sales $500 Split

$2,499

of $16,800

$14,301 remaining

# of Reviews2025: 2 $500 Split

of 100

88 remaining

Tour Guests (avg) $500 Split

4.79

avg goal 8/day

−3.21/day vs goal

#DDD2025: 1 day $100/Day

days ≥ $6,000/day

2 days ≥ $6k

Summer goal

$341,800

Actual to date

$45,582

Remaining

$296,218

Vs 2025

Cumulative: 13.3%

Wailea Instructor Performance

14 instructors · Team avg: 1.48 sess/day · 2 hit 2.0 target · Surf grat: $400 · PicThrive: 4 sales · $825

Cumulative · May 31–Jun 13

Instructor	Days	Sessions	Per day
At or above target (2.0/day)
Ryker Lorico-Minchin	1	2	2.00
Miki Przeciechowski	2	4	2.00
Below target
Reef Toscano	9	16	1.78
Chase Burnes	7	12	1.71
La'Au Naluai	3	5	1.67
Jake Ahrnsbrak	6	10	1.67
Broderic Goff	3	5	1.67
Gabriel Lopes	2	3	1.50
Austin Kalama	3	4	1.33
Elijah Welch	3	4	1.33
Beck Riemenschneider	1	1	1.00
Max Schwartz	1	1	1.00
Graye Smith	2	2	1.00
John Franklin	4	4	1.00
Team avg	—	73	1.48

Instructor	Total grat.	Sessions	$/session
Reef Toscano	$128	16	$8
Jake Ahrnsbrak	$106	10	$11
Elijah Welch	$66	4	$16
Chase Burnes	$52	12	$4
Austin Kalama	$30	4	$8
Miki Przeciechowski	$12	4	$3
Gabriel Lopes	$6	3	$2
La'Au Naluai	$0	5	$0
Max Schwartz	$0	1	$0
Graye Smith	$0	2	$0
Surf instr. total	$400	61	$7 avg

Leaderboard

Instructor	Sess/day	Photo %	Reviews	Total tips	Sess
Reef Toscano	1.78	56.2%	5	$128	16
Chase Burnes	1.71	41.7%	4	$52	12
Jake Ahrnsbrak	1.67	90.0%	2	$106	10
Miki Przeciechowski	2.00	75.0%	1	$12	4
Graye Smith	1.00	100.0%	0	$0	2
Max Schwartz	1.00	100.0%	0	$0	1
Austin Kalama	1.33	50.0%	1	$30	4
Gabriel Lopes	1.50	66.7%	0	$6	3
La'Au Naluai	1.67	60.0%	0	$0	5
Elijah Welch	1.33	50.0%	0	$66	4
Broderic Goff	1.67	0.0%	0	$158	5
John Franklin	1.00	0.0%	0	$150	4
Ryker Lorico-Minchin	2.00	0.0%	0	$101	2
Beck Riemenschneider	1.00	0.0%	0	$305	1

Google Reviews — New this week

Google Reviews — Wailea

12 reviews · May 31–Jun 13, 2026

5.0

16 reviews

People mentioned

Chase

4 reviews

phenomenalknowledgeablepatientgreat instructor

Reef

4 reviews

amazingpatienthighly recommend

Christian

4 reviews

friendlygreat conversation

Austin

2 reviews

friendlywelcoming

Jake

1 review

awesomepatientencouraging

Brodie

1 review

knowledgeablepatientsnorkel tour

La'au / Laau

2 reviews

amazinghighly recommend

Themes knowledgeable instructors family friendly highly recommend beginner friendly first time surfing private lessons snorkel tours patient instructors great with kids photo package worth it professional photos

mary gentile

Jake, Mickey and La'au were amazing instructors! They were all so patient, and amazing with our kids. The Photo package was totally worth it! We got so many great professional photos, and the photographer was so friendly! Christian who we met at the JO surf shop and drove us to and from the surf lesson was extremely informative! I can't say enough great things about our experience!!

Daniel Caballero

Great experience, Reef was our guide.

Dori Morrison

Our kids (10 & 11) had a great experience at the Jamie O'Brien Surf School at Wailea. Christian, Austin, and the entire staff were friendly and welcoming, and they made the planning and logistics incredibly easy. Chase and Reef were wonderful instructors and were great with the kids. I'd highly recommend private lessons — our kids got timely instructions and tips and were standing up surfing over and over in no time. One of our favorite experiences in Maui!

Angela Taylor

This was a fantastic experience!! If you or your kids want an intro to surfing this is the place to be. Highly recommend!

Reef did an AMAZING job teaching our 8-year old daughter to surf — he was so patient and took such good care of her out in the water. She popped up on the board on her first wave! Christian drove us to and from the beach and we had great conversation the entire way. Beginning to end this was a great morning!

Ana Downey

Chase was a great instructor, very knowledgeable and patient. I stood up!!